Floortje Louise Roeper is a versatile artist and founder of floortje.louise studio, which specialises in brand identity, and generates content through design, styling, photography and creative direction.
Every project starts with an attunement to nature’s brand, which is subsequently translated into a visual uniqueness that best presents a story.
floortje.louise studio values authenticity, with a focus on necessity, timelessness, nature & simplicity – the essence of all beauty – on which the art photography project ‘HYMN‘ is based.
”The brand floortje.louise is the embodiment of all the processes I have gone through in life, I literally breathe floortje.louise. A very liberating and natural way of running a business, the purest source to draw from and the inspiration behind my studio philosophy: every brand has a story – if you tune into it, you can make the most natural translation into a timeless visual identity” – Floortje Louise Roeper