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FRAMA Apothecary Shampoo 375ml


Made by FRAMA (Copenhagen, Denmark)

  • Designed in Denmark, made in Italy
  • Created with sustainably sourced organic ingredients & ideal for sensitive skin
  • Aroma: Citrus, Floral, Woody
  • Size: Ø7.5 x H17 cm
  • Material: Italian smoked glass bottle with PET plastic pump



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FRAMA’s natural Apothecary Shampoo has been crafted to thoroughly cleanse, moisturize, and balance the scalp and hair without drying or stripping. Featuring the collection’s signature scent, the shampoo is highlighted by notes of sandalwood, cedar, and ylang ylang. Intended for daily use and all-hair types, the shampoo’s lightweight formula leaves naturally hydrated and soft hair while invigorating the senses.

The Apothecary Shampoo synthesizes beetroot-derived surfactants with amino acids to effectively condition the scalp and gently remove impurities. Fig essence helps maintain moisture and balance through the subtle release of nutrients and Vitamins C and E while flaxseed extract boosts growth and slows down hair breakage.



The St. Pauls Apothecary Collection is a line of skin care and scent products by Frama, an independent Danish creative studio. Introduced in 2016, the Apothecary Collection is inspired by St. Pauls Apotek – a historic, wood lined pharmacy in central Copenhagen first established in 1878. Located in the iconic neighborhood of Nyboder, the St. Pauls Apotek is now home to Frama’s creative studio space, a modern design laboratory for testing materials, ingredients, and ideas.

At its core, Frama defines their work as a dialogue between opposites, a linking of the classical and the contemporary, a conversation between digital and analogue. And just as the physical space of St. Pauls Apotek has become a symbol of this aesthetic dialogue, so too is the St. Pauls Apothecary Collection both a nod to the past and a reflection of this present day synergy.

Every product in the St. Pauls Apothecary Collection has been developed in Copenhagen and is created with natural, hand picked ingredients sourced from some of the most trusted suppliers in the world. Each product in the collection is gender neutral and is crafted with quality-tested essential oils that offer a pure, refreshing, and distinct scent that helps restore balance for the skin and the senses. Bottled in custom- colored Italian glass, each item in the St. Pauls Apothecary Collection aims to not only invigorate the senses, but to also bring a quality of object permanence into spaces.



Founded by Niels Strøyer Christophersen in 2011, FRAMA is a multi-disciplinary design studio that creates lifestyle objects to inspire the senses and encourage mindful living. With an emphasis on natural materials, simple geometries, and uncompromising quality, FRAMA’s work connects the imaginative with the practical, resulting in a uniquely warm and honest aesthetic.

Stepping into the FRAMA headquarters, housed in an 18th century pharmacy located in Copenhagen’s historic neighbourhood of Nyboder, it is evident how effortlessly they combine the two worlds together. The synergy between the past and present elements of the space is a direct link to how Frama defines their design ethos, and this creative dialogue sees FRAMA blend classical and contemporary influences with digital and new-age production.

FRAMA is not interested in following seasonal themes and trends. For us, consistency is very crucial, whereas most furniture makers or design brands will change their products at least yearly – whether that be form, material, colour – or discontinue lines, in an endless cycle of new things. We’re interested in things that are a lot more permanent and long-lasting than that, because I think there is a beauty to how things age and wear over time.
—Niels Strøyer Christophersen, founder

Through a dialogue with the past – and staying loyal to the distinctly Danish model of simplicity, timelessness and an appreciation of the basics – the studio designs elegant, understated pieces that are made to last a lifetime. FRAMA are achieving this success across a multitude of disciplines – furniture, homeware, lighting, apothecary, fragrance, and more. All of FRAMA’s work – from unique home fragrances to the complete architectural design of a restaurant interior – is directly informed by the convergence and interplay of four primary experiential influences: travel, nature, spaces, and stories.

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