A charming little file for keeping days organised for reminding us of the simple pleasures in life. “Slow life” by Korean studio Gonjang encourages us to take some time to think of our wellbeing among the fast pace of modern living. The file is 139 x 185 mm in size and comes with the stamp of a smiling woman on the front, who it appears has discovered the merits of simple living and wants to share them.
Gonjang have duality in their name. A truly minimal brand, their name has two translations: “A craftsman who makes things skillfully” or “A factory where goods are made” Gonjang combine both of these elements in their brand, creating high quality crafted goods which encourage slow living with elegantly simple designs.
Gonjang try to eliminate extravagance in their designs, aiming to be authentically minimal in their style and in their ethics, with an intent to create an environmentally positive company which does not harm the natural world which inspires it. Gonjang want to create a natural feel with their products which will translate from their design studio right into the hands of the user, and in doing so live up to their “skillful” namesake.