“Driven by creativity, aesthetics and intuition. It is rooted in a place named AULI, the ‘bugyal of Himalaya’, meaning Valley of flowers of Himalaya. The bugyal is endowed with more than 500 species of flowering plants and innumerable others. It all started here in Auli Bugyal with the stories of mystical flowers, nymphs and magic of wonder and curiosity.
Our inspiration also comes from urban sensory universes, equally embraced, gives us the freedom to reinvent nature and express the power of transcendent nature of perfume.
The quest has led us to many countries and places which became a source of parallel and elusive smells. The scents we encountered during these journeys became stories and the stories became scents. We discovered two things- perfume tell stories of people, places and emotions and; stories of people, places and emotions can be translated into perfume.
We take a highly individual style to create unique fragrances for homes and living spaces. A way of living, a unique balance of Zen and high-end contemporary aesthetics. Auli perfume offers personal luxury, a luxury that isn’t superficial, but tells stories and makes deeper connections.”