Reinventing Food Ferran Adrià

£19.95

  • Author: Coleman Andrews
  • Publisher: Phaidon Books
  • Size: 234 x 156 mm
  • Pages: 360 pp
  • Format: Hardback
  • Illustrations: 50 illustrations
  • ISBN: 9780714859057

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Reinventing Food Ferran Adrià
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Ferran Adrià has done things with food never dreamed of or attempted before. He has created thousands of new dishes, and designed new implements for eating them. His influence over the culinary world is unmatched. His story is entwined with the rise of elBulli: with no formal culinary training, Ferran Adrià took a traditional restaurant perched on a remote Catalan clifftop, and placed it in the centre of the culinary map. Ferran takes a fresh look at the restaurant that has held three Michelin stars for over a decade, and receives over 2 million request for the 8,000 places served each year. The legendary multi-course menus of elBulli are developed by Ferran and his team over months of laboratory experimentation. This unique approach gives elBulli’s food an alchemy all its own; for example, tortilla espanola, or Spanish tortilla, becomes a riot of flavour and texture with potato foam, onion purée and egg-white sabayon, through evolving cooking methods that influence the restaurant menus around the world.

Reinventing Food charts Adrià’s transition from comparative obscurity to becoming the focus of massive media attention – he has been admired, talked about, criticised more than any other chef alive today. Colman Andrews has spent over a decade in conversation with Ferran, as well as countless hours in his restaurant and workshop, and his account recasts Ferran’s remarkable career trajectory on an absorbing, human scale. With unrestricted access to the chef and his family and friends, as well as decades of accumulated insights and interviews with the most prominent chefs and critics, Reinventing Food sheds new light on the most radical culinary innovator of our times. Lively and readable, and full of fresh insights, it will engage not just food-lovers of food, but anyone who enjoys a remarkable story: the story of how one young chef changed the gastronomic world, and reinvented food.

SPECIFICATION

Dimensions

  • Product code: 11209
  • Author: Colman Andrews
  • Publisher: Phaidon
  • Size: 234 x 156 mm
  • Pages: 360 pp
  • Illustrations: 50 illustrations
  • ISBN: 9780714859057

Material & Care

Format: Hardback

MEET THE AUTHOR

Colman Andrews

Colman Andrews born February 18th in 1945, is an American writer and editor and authority on food and wine. In culinary circles, he is best known for his association with Saveur magazine, which he founded with Dorothy Kalins, Michael Grossman, and Christopher Hirsheimer in 1994 and where he served as editor-in-chief from 2001 until 2006. After resigning from the magazine in 2006, he became the restaurant columnist for Gourmet. In 2010, he helped launch a food and drink website, The Daily Meal, and served as its editorial director until mid-2018. He is now a senior editor specializing in food and travel for 24/7 Wall St. He is considered one of the world’s foremost experts on Spanish cuisine, particularly that of the Catalonia region.

MEET THE PUBLISHER

Phaidon Books

PHAIDON: HOME OF THE VISUAL ARTS
Phaidon is the premier global publisher of the creative arts. We work with the world’s most influential authors to produce innovative books on art, photography, design, architecture, fashion, food, and travel, and illustrated books for children. Phaidon has a long and distinguished history as an art-book publisher with over 1,500 titles in print.

EARLY DAYS
The company was founded in Vienna in 1923 by Dr Béla Horovitz and Ludwig Goldscheider. Horovitz named the company Phaidon (‘ai’ pronounced ‘i’ as in ‘wise’ – International Phonetic Alphabet) in reference to Phaedo, a Greek philosopher and pupil of Socrates, to acknowledge his love of classical culture. Horovitz created quality books at an affordable price while Goldscheider contributed elegant layouts and handsome production.

The classic, now familiar, archetypal Phaidon book was introduced in 1937 with large-format publications on Van Gogh, Botticelli, and the French Impressionists. Horovitz was a pioneer of the international co-edition.

MOVE TO ENGLAND
The arrival of the Nazis in Vienna forced Horovitz to move the company to England. For the next fourteen years, Phaidon books were distributed through George Allen and Unwin Ltd. Horovitz and Goldscheider expanded the large-format series to include books on Donatello, Bellini, and Michelangelo, many edited by Goldscheider himself.

After the war, the company launched an innovative programme of scholarly and popular art publishing. This included the monumental critical catalogue of drawings in The Royal Collection at Windsor Castle, begun in 1942, and an elegant ‘pocket’ series of art-history texts.

THE REVIVAL
Entrepreneur Richard Schlagman acquired Phaidon Press in 1990 with the objective of re-establishing it as the leading publisher of books on the visual arts. The company’s headquarters returned to London in May 1991, with an energetic publishing program of new books, the revitalising of older standard texts, and the establishment of a global sales and distribution operation.

The company’s fortunes were revived, in part, via a return to Phaidon’s traditional values of excellent design and affordable prices. The books became recognised worldwide as being of the highest quality in terms of content, design, and production.

A NEW ERA
In October 2012, Phaidon came under new ownership and its new senior management team began the task of growing the company for the long term as the world’s leading publisher of books in the visual arts, food, and children’s markets.

With Headquarters in London and New York, and offices in Paris and Berlin, Phaidon now operates a global sales and distribution network, selling in over 100 countries and publishing books in English, Chinese, French, Spanish, Japanese, and German, and with an increasing number of publishing partners in further languages.

Phaidon’s beautiful illustrated books are treasured worldwide for their outstanding content and award-winning production, and feature the finest creative work from leading innovators in all areas of the arts, architecture, design, photography, interior design, travel, and food.



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