{"product_id":"nendo-a-big-book-of-small-ideas","title":"nendo: A Big Book of Small Ideas","description":"\u003cdiv style=\"display: flex; width: 100%;\"\u003e\n\u003cdiv style=\"width: 20%;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 60%; min-width: 0;\"\u003e\n\u003ch5 style=\"font-size: 15px;\"\u003eAbout the Book\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eHe named his firm ‘Nendo’, the Japanese word for modelling clay; he uses manga-like sketches to illustrate his design concepts; and he creates some of the most imaginative furniture in the world: he is Oki Sato, one of Japan’s most prolific designers. At any given moment, he has hundreds of projects in the works – architecture, interiors, furniture, tableware, and more. ‘There is nothing I would not design,’ says Sato.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing – be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFeaturing Sato’s original sketches, full-scale product images and explanatory texts, \u003c\/span\u003e\u003ci\u003enendo\u003c\/i\u003e\u003cspan\u003e uncovers and unpicks the designer’s unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Thames \u0026 Hudson","offers":[{"title":"Default Title","offer_id":60092198027648,"sku":"26526","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/0693\/6448\/files\/Image987.jpg?v=1791677057","url":"https:\/\/mygodshot.com\/products\/nendo-a-big-book-of-small-ideas","provider":"Godshot studio","version":"1.0","type":"link"}