Fragrance house: ZOOLOGIST

ZOOLOGIST top banner

Toronto, Canada

Zoologist Perfumes brand image

Zoologist Perfumes is a Toronto-based niche fragrance house founded in 2013 by Victor Wong. What began as a passion project has grown into an internationally acclaimed brand, celebrated for its imaginative storytelling, animal-inspired concepts, and daringly unconventional approach to perfumery.

A former 3D artist in the video game industry, Victor longed for a more expressive outlet. His fascination with animals and growing love of fragrance inspired him to create perfumes that capture the wildness of nature in olfactory form. Collaborating with renowned independent perfumers, he has built a collection that goes beyond imitation—transforming creatures like Bat, Hummingbird, Panda, and Squid into complex, wearable narratives.

The brand's visual identity is just as distinctive: ornate illustrations of anthropomorphic animals in elegant attire reflect Zoologist's playful yet sophisticated spirit. True to Victor's values, the perfumes are entirely cruelty-free, relying on synthetics and natural alternatives rather than animal-derived ingredients.

  • Snowy Owlsoft floral
    Adobe Express file 20 Box Bottle JD 60ml Snowy Owl 2000x jpg
    Show more
    Zoologist Snowy Owl glides on with a minty opening, while the gentle warmth of musk combines with beautiful hints of snowdrops, lily of the valley and iris. Sweet coconut and woody vanilla swoop in to surprise and entice. Snowy Owl merges cool vitality with exquisite softness in a captivating scent, ideal for those who aren’t afraid to take what they desire.
  • Squidaromatic
    Adobe Express file 21 Box Bottle JD 60ml Squid 2000x jpg
    Sold out
    Show more
    Zoologist Squid sings a song of the sea, a melancholy tale told through tangy brine, crisp incense, and sweet, cloudy ink, all united by the moody aroma of ambergris. Like the endless depths that inspired it, this elegant scent ripples with mystery.
    Sold out
  • Tyrannosaurus Rexaromatic
    Adobe Express file 22 Box Bottle JD 60ml Tyrannosaurus Rex 2000x jpg
    Show more
    Zoologist Tyrannosaurus Rex is a gargantuan scent that sinks its teeth into the world of delicate fragrances and rips it wide open. Primitive woods and florals seize you and snatch you away to an ancient era. Smoky, charred wood warns of the danger of smouldering fire, setting your senses on edge, while droplets of metallic rose oxide offer a chilling premonition of blood-lust. The mighty Tyrannosaurus Rex is sometimes menacing, sometimes fascinating, but never, ever ordinary.
  • Toucangourmand
    Zoologist Toucan Deluxe Bottle Extrait de Parfum 60ml Zoologist Toucan Deluxe Bottle Extrait de Parfum 60ml
    Sold out
    Show more
    In the heart of a tropical rainforest, delicate mist from a thundering waterfall is carried on the rising heat of sultry air, brushing the sweet, ripe treasures the trees hold aloft to the sun. Above, a shadow darkens the leaves. It dives, showing its true colours in a brilliant array. The huge beak of the toucan slices through the treetops and, with a flourish of bold plumage, the forager snatches its luscious bounty away to feast with its chatty, colourful brood.
    Sold out
ZOOLOGIST intro_image

Launching an independent fragrance brand in Canada came with its share of hurdles. With limited infrastructure for small-scale perfume production, Victor personally took on every aspect of the process – diluting, filtering, bottling, and labelling perfumes himself. His commitment and hands-on approach became part of the brand's DNA, reinforcing Zoologist's identity as a true indie house built from the ground up. That dedication has since earned the brand international recognition, with fragrances like Bat winning the Art & Olfaction Award in 2016 and Squid earning Perfume Extraordinaire of the Year in 2020.

Today, Zoologist continues to expand its universe of scents while remaining true to its roots: bold, inventive, and evocative perfumery that invites wearers to explore new worlds through fragrance. Victor's vision is clear—to create perfumes that inspire wonder, spark imagination, and bridge the worlds of art, nature, and humanity. In an industry often defined by trends and repetition, Zoologist stands apart as a brand unafraid to experiment, to provoke, and above all, to tell unforgettable stories.