Rains is an outerwear lifestyle brand founded in Aarhus, Denmark, in 2012. The collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.
Co-founders Daniel Brix and Philip Lotko met while studying at TEKO Design & Business University in Denmark. Rains was launched in 2012 with a single product: a poncho. The following season, Rains presented a full collection of waterproof apparel, bags, and accessories. In conjunction to providing quality waterproof products, Rains apparel, bags, and accessories are designed to mix function with fashion. Headquartered in Denmark, a Scandinavian undertone of simplicity remains constant in the Rains aesthetic, yet each product is carefully considered for the global customer.
The name Rains celebrates the basic element to which Rains products are designed to protect the wearer from: rain. A word that has historically been a bearer of both joy and discomfort, Rains offers the opportunity to reclaim the word and view inclement weather as an opportunity rather than an inconvenience. Each product in return becomes a celebration of precipitation and the opportunity that lies within a rainy day.
