Fragrance house: Hetkinen

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Turku, Finland

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Based in Turku, Finland, Hetkinen was founded in 2018 by designer and former sales manager, Mona Isotupa. Hetkinen’s mission is to bring people closer to nature in their busy everyday lives via high-quality product innovations. All of Hetkinen’s products are gender-neutral, vegan, and manufactured in Finland at the company’s own factory.

Hetkinen uses Finnish pine heartwood for their jars and containers. It takes a pine tree 40 years to begin to produce heartwood, so it is used sparingly & respectfully, and as such, knots or stains in the wood are not discarded. Pine heartwood is used for it’s superior resistance to rot, antibacterial properties, and because it doesn’t absorb moisture.

  • Bling Mul
    Hetkinen Bling Mul EDP 30ml
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    Notes Top : Yuzu, Lime, Ginger Heart : Apple Blossom, Lilac, White Rose Base : Ambrette, Birch Wood, Apricot Profile Citrus シトラス The brightness of Nordic mornings. Lemon, bergamot, and pine. The citrus profile awakens the senses. These natural perfumes, home fragrances, and candles embody kaori, the Japanese idea of scent that awakens. They bring new energy to daily rituals. Citrus scents shift the air and clear the mind. Light without sharpness. Energy without excess noise. Lively, crisp
  • Bling Mul
    Hetkinen Bling Mul EDP 12.5ml
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    Notes Top : Yuzu, Lime, Ginger Heart : Apple Blossom, Lilac, White Rose Base : Ambrette, Birch Wood, Apricot Profile Citrus シトラス The brightness of Nordic mornings. Lemon, bergamot, and pine. The citrus profile awakens the senses. These natural perfumes, home fragrances, and candles embody kaori, the Japanese idea of scent that awakens. They bring new energy to daily rituals. Citrus scents shift the air and clear the mind. Light without sharpness. Energy without excess noise. Lively, crisp
  • Halo Gold
    Hetkinen Halo Gold EDP 30ml
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    Notes Top : Neroli, Juniper Heart : Orange Blossom, Jasmine Base : Vanilla, Vanilla Absolute, Sandalwood, Rum Wood Profile Amber アンバー The warmth of pine resin and the soft glow of forest light. Earthy depth meets gentle sweetness. Inspired by Nordic forests and the Japanese concept of yūgen, the beauty of the unseen. Golden, warm and deeply grounded. Timeless, comforting and naturally elegant. 樹脂の黄金の輝き。松の心と幽玄の秘められた美。 Ingredients Neroli Bright, citrusy, and floral. The blossoms of bitter orange
  • Mycel
    Hetkinen Mycel EDP 30ml Hetkinen Mycel EDP 30ml
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    Notes Top : Black Waxcap, Black Trumpet, Funnel Chanterelle Heart : Moss, Pine, Birch Base : Vetiver, Sandalwood Profile Woody ウッディ The depth of Finnish forests. Pine, cedar, cypress, holding their presence in the air. These natural perfumes, candles, and diffusers carry the grounding weight of wood. They create atmospheres that settle slowly. The warmth of bark, the steadiness of roots, the feeling of standing among trees that have grown for centuries. Woody fragrances balance strength with
  • Obsid Ember
    Hetkinen Obsid Ember EDP 12.5ml
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    Notes Top : Plum, Cherry Heart : Labrador Tea, Marigold, Oak Wood Base : Ambrette Profile Amber アンバー The warmth of pine resin and the soft glow of forest light. Earthy depth meets gentle sweetness. Inspired by Nordic forests and the Japanese concept of yūgen, the beauty of the unseen. Golden, warm and deeply grounded. Timeless, comforting and naturally elegant. 樹脂の黄金の輝き。松の心と幽玄の秘められた美。 Ingredients Alcohol (Organic Grain Alcohol), Parfum (Natural Essential Oils), Prunus Domestica Fruit Extract
  • Mycel
    Hetkinen Mycel EDP 12.5ml
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    Notes Top : Black Waxcap, Black Trumpet, Funnel Chanterelle Heart : Moss, Pine, Birch Base : Vetiver, Sandalwood Profile Woody ウッディ The depth of Finnish forests. Pine, cedar, cypress, holding their presence in the air. These natural perfumes, candles, and diffusers carry the grounding weight of wood. They create atmospheres that settle slowly. The warmth of bark, the steadiness of roots, the feeling of standing among trees that have grown for centuries. Woody fragrances balance strength with
  • Obsid Emberfruity
    Hetkinen Obsid Ember EDP 30ml
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    Notes Top : Plum, Cherry Heart : Labrador Tea, Marigold, Oak Wood Base : Ambrette Profile Amber アンバー The warmth of pine resin and the soft glow of forest light. Earthy depth meets gentle sweetness. Inspired by Nordic forests and the Japanese concept of yūgen, the beauty of the unseen. Golden, warm and deeply grounded. Timeless, comforting and naturally elegant. 樹脂の黄金の輝き。松の心と幽玄の秘められた美。 Ingredients Alcohol (Organic Grain Alcohol), Parfum (Natural Essential Oils), Prunus Domestica Fruit Extract
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Hetkinen is a Finnish word and means 'wait a minute' in English. When the Finns are thinking something, they usually say 'hetkinen'. The brand's mission is to embed a 'Hetkinen moment' in our daily lives – a moment to pause and rebalance.

Mona Isotupa defines herself as 'a mother of two children, feminist, vegetarian, animal and nature lover,' as well as being an activist against deforestation. The company drives inspiration from the Finnish forests and trees. The design approach is careful and minimalist. Everything is made in harmony with nature, and thus, Hetkinen products are designed for everyone to enjoy without limitations due to gender, age, or skin type.