FAMILY

Floral

NOTES

Lavender, Lily, Marigold, Oakmoss, Rose

A bright, floral green scent blended from the freshness of young leaves and the sweetness of flowers.

FAMILY

Soft Amber

NOTES

Ambrette Seed, Cardamom, Cedarwood Alaska,Cedarwood Virginia, Cinnamon, Clove, Cypress, Labdanum, Rose, Sandalwood, Vanilla, Ylang Ylang

A spicy wood scent inspired by the temple in Shambhala, the holy city of the legendary underground metropolis of Agartha. The spicy, intense fragrance blends harmoniously with mysterious oriental spices, soft sweet ambrette seed, ylang-ylang, and graceful aromatic woods.

FAMILY

Fruity

NOTES

Apple, Honeysuckle, Iris, Jasmine, Lotus, Musk, Water Lily, Wood

A floral-fruity, feminine fragrance with both a lush and innocent character.

FAMILY

Woody Amber

NOTES

Agarwood, Black Pepper, Cinnamon, Guaiac Wood, Vetiver

Black Oud is an oriental woody scent with exotic tones. According to the Sushruta, an ancient Indian pharmaceutical treatise, the smoke of agarwood can be applied as perfume. Burned agarwood was also used as an analgesic for wounds.

FAMILY

Woods

NOTES

Cedarwood, Citrus, Douglas Fir, Eucalyptus, Pine Needle

The coniferous blue spruce tree grows mainly in North America. Blue spruce is believed to be highly antibacterial and aids in air purification. Blue Spruce offers a crisp, woody scent blended with cedarwood, pine, eucalyptus, Douglas fir, and citrus.

FAMILY

Woody Amber

NOTES

Cedarwood, Patchouli, Sandalwood, Vanilla

Evokes an image of wood adrift on a river. Its earthy and relaxing woody scent holds a faint, comforting sweetness of vanilla.

FAMILY

Aromatic Fougère

NOTES

Black Pepper, Cardamom, Cedarwood, Leather, Musk, Nutmeg, Sandalwood

Echo evokes a sophisticated urban atmosphere. The blend begins with a spicy and refreshing aroma highlighting black pepper and cardamom, before settling into a cozy and warm woody, musky scent.

FAMILY

Fruity

NOTES

Amber, Jasmine, Lychee, Mimosa, Pear, Plum, Strawberry, Teakwood

A summer awaits you, somewhere out there. Endless Summer is a floral fruity scent with a blend of strawberry and lychee smoothie infused with the richness of jasmine.

FAMILY

Aromatic Fougère

NOTES

Cedarwood, Chamomile, Eucalyptus, Lavender, Orange

A blend enhanced with the rich sweetness of Italian chamomile. Inspired by natural remedies, this fragrance combines lavender (a good match as a medicinal herb), eucalyptus (accentuates both lavender and chamomile), and orange (emphasising the fruity nature of chamomile). Cedarwood is used as a base to provide an aroma that harmonises the whole.

FAMILY

Fruity

NOTES

Cantaloupe, Grapefruit, Jasmine, Raspberry, Violet, Watermelon

An alluring floral fruity scent.

FAMILY

Green

NOTES

Cedarwood, Citrus, Jasmine, Musk, Pomegranate, Red Currant, Sage

A green fruity aroma blended with pomegranate and sage.

FAMILY

Amber

NOTES

Amber, Musk, Neroli, Peach, Tonka Beans, Vanilla, Wood

Rufus is an aroma evoking a modern, passionate red.

FAMILY

Dry Woods

NOTES

Amber, Birch Tar, Frankincense, Jasmine, Leather, Saffron, Thyme, Wood

Evokes the tanning industry of the 18th century. Grasse in southern France flourished as a well-known source of perfume for leather products to mask the peculiar aromas. Our Tanner is a leathery, sophisticated, unisex scent inspired by tanners of old.

FAMILY

Dry Woods

NOTES

Amber, Black Pepper, Musk, Patchouli, Pimento, Sandalwood, Teakwood, Tobacco

Teakwood is an aroma combining spicy scents such as ginger, black pepper and pimento, and woody scents such as tobacco, teakwood, and sandalwood.

FAMILY

Citrus

NOTES

Bergamot, Jasmine, Lavender, Mandarin, Thyme, Ylang Ylang

An oriental fragrance with a hint of sweetness, inspired by the resort spas of Southeast Asia. A blend of fresh citrus of mandarin and bergamot, floral notes of jasmine and ylang-ylang, spicy thyme and ginger, lifted by an earthy sandalwood, nutmeg, and patchouli base. This fragrance brings to mind the exotic aroma of white tea served at a faraway travel destination.

MEET THE MAKER

Name: APFR Incense Sticks
Brand: APFR
SKU: 34293
Price: 16.00 GBP
Availability: OutOfStock

APFR

APFR is a Japanese fragrance brand founded by Keita Sugasawa in 2011. Influenced by traditional fragrances, herbal medicine culture, natural philosophy, food, music, and art from around the world, APFR creates fragrances and expresses the brand’s world view, incorporating ancient Japanese subtleties and attention to detail into contemporary design.

Keita Sugasawa first became interested in fragrance in 2004 after happening on some unique fragrance offerings around the world whilst travelling with his corporate job.

”There’s a small district in Harlem, New York. There, you can find a collection of Middle Eastern shops, one of which sells incense and oil. In Singapore, I visited a district where an elderly Middle Eastern man sold incense and fragrant woods. He mixed the aromas for you there in the shop. Thinking about it now, he simply blended fragrances together, but at the time I really felt that this was a cultural element you couldn’t find in Japan.”
—Keita Sagasawa, founder

Inspired, Sugasawa tried and failed in making his own candles – the surfaces would deform, the candles would burn out quickly, and the aromas would hardly project at all. However, in 2010 he began working for a large company that sourced natural fragrances from all over the world and sold them to Japanese fragrance companies. He took the opportunity to study the chemistry behind fragrances, and by 2011, he had composed 10 of his own scents in candle form.

There are now 35 unique scents to choose from, all of which are hand-crafted with carefully selected ingredients in a workshop in Chiba, Japan. APFR opened their first retail shop in 2021 in the Shimokitazawa neighborhood of Tokyo – a calm and sophisticated setting in which to experience the full world view of the brand through fragrances and tastefully designed products. Their goal is to create a collection of fragrances that enhance everyday life, emotions, and memories.

View APFR Collection