About the Book
In 2002, husband and wife Rolf and Mette Hay founded their namesake company and forever changed how the world perceives Scandinavian design. Born from the duo's desire to make outstanding design available to all, HAY reimagines functional objects, turning couches, cutting boards, towels, and toothbrushes into vibrant items that bring joy to one's daily life.
Simple, stylish, and affordable, HAY's furniture and accessories are a seamless blend of quality and economy. The brand's deep connections within the art, food, fashion, and broader cultural communities, as well as its exuberant use of colour - icy pastels, Memphis primary colours, rich jewel tones, and vivid near-neons - ensure HAY's best-selling products including the Mags Sofa, Matin Lamp, About A Chair, Palissade Collection, and Sowden Accessories Collection remain one step ahead of the zeitgeist.
Published to coincide with the brand's 20th anniversary, this inspiring visual monograph explores HAY's origins and astronomical trajectory, including its close partnership with Herman Miller; its collaborations with an ever-growing stable of brilliant designers, along with design companies such as COS, IKEA, and SONOS; and the aesthetic alchemy that makes HAY's products and retail environments so distinct.
The book features exclusive interviews with five pairs of designers: Ronan and Erwan Bouroullec; Nipa Doshi and Jonathan Levien; Shane Schneck and Clara von Zweigbergk (who also designed the book); Fien Muller and Hannes Van Severen; and Stine Gam and Enrico Fratesi.
Beautifully illustrated with 600 colour images, HAY also includes an introduction by Kelsey Keith, the editorial director at Herman Miller, and contributions from Lucy Bourton, Duncan Riches, Emily Nathan and Tom Morris.

About the Author
HAY was borne from founders Rolf and Mette Hay's desire to make high-quality, beautiful, practical designs for the many, not the few.
Kelsey Keith is the editorial director at Herman Miller, a contributor at Elle Decor, an independent podcast consultant, and the former editor-in-chief of Curbed and founding editor at Architizer.
John Hoke III is the Chief Design Officer of Nike.

Meet the Brand
Phaidon
The company was founded in Vienna in 1923 by Dr Béla Horovitz and Ludwig Goldscheider. Horovitz named the company Phaidon in reference to Phaedo, a Greek philosopher and pupil of Socrates, to acknowledge his love of classical culture. Horovitz created quality books at an affordable price while Goldscheider contributed elegant layouts and handsome production.
The 1970s saw a great expansion in the number of staff employed by Phaidon and the number of titles it published. Like many other publishers at the time, Phaidon diversified into a range of subject areas and began to buy-in titles from publishers abroad. In October 2012, Phaidon came under new ownership and its new senior management team began the task of growing the company for the long term as the world's leading publisher of books in the visual arts, food, and children's markets.
Publishing successes in subsequent years expanded the growing art program to include books made in collaboration with the global superstar Rihanna, NIKE, photographer Annie Leibovitz, fashion designer Sir Paul Smith, the streetwear brand Supreme, and Cecily Brown, one of many cutting-edge artists in the company's iconic Contemporary Artists Series. More recently, Phaidon has successfully added interior design to its core publishing categories.
Phaidon's beautiful illustrated books are treasured worldwide for their outstanding content and award-winning production, and feature the finest creative work from leading innovators in all areas of the arts, architecture, design, photography, interior design, travel, and food.
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