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Helvetica

£15.00

Helvetica: Homage to a Typeface
By Lars Müller

Helvetica: Homage to a Typeface presents 400 examples of one of the most popular typefaces of all time in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.

  • Format: Paperback
  • Size: 120 × 160mm
  • Pages: 265
  • Illustrations: 400

 

 

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Helvetica
Helvetica
Helvetica
Helvetica
Helvetica
Helvetica
About the Book

In 1957, Swiss typographer Max Miedinger came up with “Haas Grotesk”. Renamed Helvetica after 1960, this typeface went on to become one of the world’s most used typefaces ever. It embodies the myth of Sachlichkeit, propagated at the time by Swiss Typography. This book sings the praises of this shift-worker and solo entertainer of typefaces, of its forgotten creator and all those who have contributed to its unparalleled international march of triumph over the past forty years. The designs gathered together here in honour of Helvetica have been created by superb designers and anonymous amateurs from all over the world. They present a unique panoply of this icon of modern design. Superb applications are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use. Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favourite among the multitude of codes and signals and commands that enliven urban life.

About the Author

Lars Müller, born in Oslo in 1955 and a Norwegian citizen, has been based in Switzerland since 1963. After becoming a graphic designer in Zurich, extended travels, and a one-year assistant position with designer Wim Crouwel in Amsterdam, Müller established his studio in Baden/Switzerland in 1982. In 1983, Müller published his first book and as Lars Müller Publishers, with offices in Zürich, has produced some 600 titles to date.

MEET THE PUBLISHER

Lars Müller Publishers

Lars Müller Publishers, a renowned publishing house based in Zurich, Switzerland, has become a leading name in the world of architecture, design, photography, and contemporary art publications. Founded in 1983 by Lars Müller, a graphic designer with a deep passion for books, the publishing house is known for its carefully curated, visually compelling works that explore the intersections of art, design, and society.

Müller’s journey into publishing began with a desire to create books that were not only visually stunning but also deeply meaningful. Born in Oslo in 1955, Müller moved to Switzerland in 1963, where he trained as a graphic designer in Zurich. His early career took him to Amsterdam, where he worked alongside the legendary designer Wim Crouwel. Inspired by his mentor and influenced by his experiences, Müller founded his own studio, Integral Lars Müller, in 1982. A year later, he published his first book, marking the beginning of Lars Müller Publishers.

Since its inception, the publishing house has produced over 600 titles, reflecting Müller’s personal interests and his commitment to high-quality content. “I despise well-designed books with weak content,” Müller explains, emphasising his focus on books that combine strong visual elements with substantive, thought-provoking material. His dedication to both form and content has earned the publishing house international recognition.

Lars Müller Publishers is unique in its approach, acting as a ‘school of seeing’ by offering a curated selection of books that distill the overwhelming visual world around us. Müller’s triple role as publisher, editor, and designer allows him to shape each book from its initial concept to its final production, ensuring a cohesive and thoughtful presentation. This hands-on approach, coupled with Müller’s insistence on working closely with authors and artists, has helped establish the publishing house as a leader in independent publishing.

Despite the challenges of the book industry, Lars Müller Publishers has thrived by adhering to Müller’s guiding principles: producing books with enduring value, focusing on topics that personally interest him, and maintaining a small, independent operation. The publishing house is supported by the Swiss Federal Office for Culture, which recognises its contribution to Switzerland’s cultural landscape.

Müller’s impact extends beyond publishing. As an educator, he has taught at universities across Europe, the USA, and Japan, sharing his expertise and passion for design. His influence is also felt through his participation in academic and design juries, including his role as international president of the Alliance Graphique Internationale from 2013 to 2015.

Today, Lars Müller Publishers continues to push the boundaries of visual and intellectual publishing, presenting works that not only document historical developments but also engage with contemporary phenomena. Through its publications, the house remains dedicated to carrying Swiss culture out into the world while bringing global perspectives into Switzerland.

As the publishing house approaches its 44th anniversary in 2027, Müller reflects on the journey with a sense of pride and anticipation. “I look forward to celebrating the four decades of independent publishing,” he says, “and continuing to draw attention to the work we do, sharing it with a discerning and appreciative audience.


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