Mål Paper Stress Relief Cards

Founded by Ben Treanor in 2020, Mål Paper is a British stationery brand created around a simple idea: that the tools we use every day can help us live happier, calmer and more fulfilling lives. The word 'mål' means 'goal' in Swedish, reflecting the brand’s Scandinavian-inspired approach to minimalism, focus and intentional living.

Mål Paper creates thoughtfully designed productivity and wellness tools, from daily goal-setting planners and gratitude journals to affirmation cards, habit journals and notepads. Each product is designed to encourage positive daily habits while helping users focus on what matters most.

At the heart of the brand is the belief that, in an increasingly digital world, reconnecting with physical objects can help us slow down, avoid burnout and make space for inspiration. With its mantra of 'less is more', Mål Paper combines clean, considered design with practical tools that make goal-setting, reflection and everyday organisation feel more purposeful.

Based in the UK, Mål Paper has grown from a stationery brand into a wider wellbeing-focused collection, with products designed to support everything from productivity and gratitude to mindfulness and personal growth.