Fragrance house: Fugazzi

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Amsterdam, The Netherlands

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Fugazzi was founded in 2018 by Bram Niessink, who was inspired by the use of ancient oils and juices in Egypt and a mindblowing myth about how Cleopatra conquered Ceasar by simply smelling good. He translated his vision into perfume by combining powerful ingredients with ancient techniques.

Knowing the meaning of the word ‘fugazi’ and the fairy dust that comes with it, Bram took it a few steps further by mirroring the letter ‘Д’ from the cyrillic alphabet and changing the spelling, without changing the meaning, and Fugazzi was born.