FUGAZZI is an Amsterdam-born fragrance house founded in 2018 by creative entrepreneur Bram Niessink. Coming from a background in design and accessories, Niessink entered the perfume world with a clear intention: to disrupt what he felt had become an overly polished, minimalist landscape. His vision was to bring back storytelling, personality, and a sense of boldness — the kind of character that lingers just as long as a good extrait de parfum.

The fragrance house's name plays with the idea of myth-making. Knowing the meaning of the word ‘fugazi’ and the fairy dust that comes with it, Bram took it a few steps further by mirroring the letter ‘Д’ from the Cyrillic alphabet, and doubling the 'z' to nod to illusion, irony, and originality all at once. This playful contradiction reflects the brand’s philosophy: while the name may hint at artifice, the craftsmanship behind each scent is anything but.

At the heart of FUGAZZI's identity is an appreciation for ancient rituals and ingredients, sparked by stories Niessink learned from his grandfather. Tales of ancient Egypt, particularly of Cleopatra and the historical power of perfume, influenced his fascination with fragrance as both a sensory tool and a storytelling medium. This blend of myth, travel, and curiosity became the foundation for the brand’s distinctive approach.

FUGAZZI is known for its daring formulations, many of which are produced at extrait strength with exceptionally high concentrations of perfume oil. The brand embraces unexpected combinations, often pairing contrasting notes to create scents that evolve dramatically on the skin. It also incorporates innovative plant-based actives from botanical sources like Coleus forskohlii and Camellia sinensis, chosen for their claimed calming benefits, weaving wellness into the fragrance experience.

The brand’s aesthetic is modern, clean, and gender-fluid, but the scents themselves are confident, expressive, and made to stand out. Whether it’s the citrus-laced brightness of Parfum 1, the warm leathered vanilla of Vanilla Haze, or the nutty, caffeinated energy of Workaholic, FUGAZZI fragrances are designed to spark emotion and leave an impression.

Since its debut, FUGAZZI has expanded globally while keeping its creative roots in Amsterdam. Its growing community of wearers includes niche fragrance enthusiasts who appreciate long-lasting formulas and bold compositions, as well as newcomers drawn to the brand’s modern, rebellious spirit. Retailers and reviewers frequently highlight FUGAZZI's originality and the unmistakable character that sets it apart.