Fragrance house: Hetkinen

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Turku, Finland

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Based in Turku, Finland, Hetkinen was founded in 2018 by designer and former sales manager, Mona Isotupa. Hetkinen’s mission is to bring people closer to nature in their busy everyday lives via high-quality product innovations. All of Hetkinen’s products are gender-neutral, vegan, and manufactured in Finland at the company’s own factory.

Hetkinen uses Finnish pine heartwood for their jars and containers. It takes a pine tree 40 years to begin to produce heartwood, so it is used sparingly & respectfully, and as such, knots or stains in the wood are not discarded. Pine heartwood is used for it’s superior resistance to rot, antibacterial properties, and because it doesn’t absorb moisture.

  • Amuse Aircitrus
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    Amuse Air is your muse in a bottle — a scent that awakens the mind and opens the heart. It begins with the sweetness of orange, juicy and sunlit, igniting energy and clarity. Jasmine unfolds in the heart with soft warmth, a floral embrace that soothes and inspires. Vanilla grounds the base with subtle earthiness, balancing lightness with calm depth. Together, these notes form a fragrance that feels effortless and luminous, a blend of joy and focus — a gentle reminder that creativity begins with presence.
  • Bark Boutdry woods
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    A supermellow scent with a mission for the wood. Bark Bout is reminiscent of beautiful raw wood material. The scent is warm, golden brown, and earthy. The scent is full of aromas of the wood, resin, and a returning to the roots.
  • Forest Riotgreen
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    Forest Riot is an ode to the raw, living power of Finnish nature. The scent opens with fresh pine — sharp and green, like the first breath beneath towering conifers. Silver fir forms the heart, adding a woody depth that feels both crisp and steady, while black spruce anchors the base with cool, invigorating calm. Together, they create a fragrance that feels alive: vibrant yet grounding, simple yet layered. It’s the scent of freedom, of balance, of standing still while the wind moves through the trees. Forest Riot invites its wearer to reconnect with the earth, to feel both its serenity and its strength — a scent as genuine as the forest itself.
  • Majimearomatic
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    Majime is a study in modern elegance — dark, polished, and full of quiet authority. The scent opens with chamomile, soft and herbal, creating a calm and steady introduction. Myrrh and cedar form the heart, rich and smoky, grounding the fragrance in earthy depth and natural strength. At the base, ambrette — a vegan musk — adds warmth and sensuality, leaving a lingering trail of subtle sophistication. Together, these notes create a fragrance that feels timeless and commanding, yet deeply human — a scent that speaks softly but leaves a lasting impression.
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  • Shizukacitrus
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    Shizuka is relaxed citrus concoction. The scent is brisk, yellow, cheerful, and easy. Light aromas of grapefruit, lemon, and tangerine, mingle with wild forest flowers.
  • Summer Seizurefloral
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    Summer Seizure celebrates the most luminous moments of the season — days that seem to never end, and nights filled with warmth and possibility. The scent opens with Finnish white rose, soft and timeless, evoking blooming gardens under the midnight sun. Neroli forms the heart with its citrusy brightness and floral sparkle, adding a radiant, sun-kissed glow. At the base, pink pepper adds a playful twist — light spice and shimmering warmth that lingers on the skin. Together, they form a fragrance that’s as effervescent as a summer breeze: joyful, carefree, and full of vitality.
  • Ebitdaaromatic
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    Ebitda captures the unmistakable aura of success — crisp, confident, and subtly commanding. The scent opens with bergamot and black pepper, creating a bright, assertive freshness that signals focus and control. The heart reveals vetiver, myrrh, and ambrette — complex, warm, and quietly magnetic, evoking natural charisma and quiet leadership. At the base, sandalwood and bark bring earthy depth and lasting stability — nature’s own wealth made tangible. The result is a fragrance that balances intellect and instinct, structure and emotion. Ebitda is refined but bold, composed yet unmistakably alive — the scent of money, power, and purpose.
  • Equilibriumaromatic
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    Equilibrium captures the tension and harmony between opposites — the cool breath of air meeting the warmth of glowing embers. The scent opens with peppermint and bergamot, sharp and invigorating, cutting through the darkness with fresh clarity. The heart unfolds with cumin and palo santo, bringing warmth, spice, and quiet energy. At the base, cedarwood, coconut, moss, and smoke create an earthy depth, evoking the calm of forest air touched by firelight. The result is a fragrance that feels introspective yet powerful — a meditation on balance, where strength and serenity coexist.
  • Magdaaromatic
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    Magda is the meeting point of brightness and warmth — a scent that feels both effortless and deeply personal. It opens with lavender and grapefruit, bringing a crisp, luminous freshness that clears the air and focuses the senses. At its heart, ambrette lends a refined natural musk, adding softness and quiet sensuality. Moss and almond ground the base with gentle warmth, wrapping the fragrance in calm sophistication. The result is a scent that feels alive yet serene — an aura rather than a statement, radiant but never loud. Magda is presence without pressure, attraction without intent — a fragrance that simply is.
  • Chaosmossy woods
    Hetkinen Chaos EDP 60ml
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    Chaos is the scent of the unexpected — a composition that mirrors the heartbeat of the city. It opens with the crisp clarity of juniper, sharp and invigorating like a rush of cool air through crowded streets. Patchouli builds the heart with earthy depth and quiet confidence, while sandalwood smooths the edges with its warm, refined calm. Together, they create a fragrance that feels alive: a balance of movement and stillness, clarity and complexity. Chaos is for those who thrive in flux, who find freedom in contrast, and who shape the world around them with fearless energy.
  • Majimearomatic
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    A fragrance that embodies quiet strength and refined confidence. Chamomile, myrrh, cedar, and ambrette blend into a scent that’s deep, smoky, and sensual. Bold, grounded, and effortlessly sophisticated — Majime is the essence of power with grace.
  • Summer Seizurefloral
    Hetkinen Summer Seizure EDP 60ml Hetkinen Summer Seizure EDP 60ml
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    A fragrance that captures the golden light of summer. Finnish white rose, neroli, and pink pepper create a scent that’s bright, joyful, and full of energy. Fresh, floral, and playfully radiant — like sunshine on skin and laughter in the air.
  • Summer Seizure
    Hetkinen Summer Seizure EDP 12.5ml Hetkinen Summer Seizure EDP 12.5ml
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    Natural Scents Scents go into emotions and are stored better in memory than other senses. So, it’s not irrelevant what kind of message you pass on about yourself to others. The two natural fragrances from Hetkinen are inspired by the clean forests and trees of the north. We use needles, leaves, bark, roots, and resin from the trees in various ways in the fragrance formula. Both fragrances have our famous pine oil, which is used in other Hetkinen products as well. The fragrance consists of 100%
  • Magda
    Hetkinen Magda EDP 12.5ml Hetkinen Magda EDP 12.5ml
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    Notes Top : Lavender, Grapefruit – crisp, bright, and clear Heart : Ambrette – refined, musky, and naturally sensual Base : Pink Pepper – warm, softly spicy, like a spark of light Profile Smoky スモーキー The quiet power of smoke and stillness. Ember, resin, the silence after a flame. The smoky scent profile reflects the meditative calm of Finnish smoke saunas and ancient incense rituals. Each perfume, candle and diffuser carries the feeling of fire transformed, creating an introspective atmosphere.
  • Majime
    Hetkinen Majime EDP 12.5ml Hetkinen Majime EDP 12.5ml
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    Notes Top : Chamomile – soft, herbal, and calming Heart : Myrrh – Deep and resinous. Timeless stillness Cedarwood essential oil – Warm and woody. Quiet strength Base : Ambrette – plant-based vegan musk, warm, deep, and sensual Profile Smoky スモーキー The quiet power of smoke and stillness. Ember, resin, the silence after a flame. The smoky scent profile reflects the meditative calm of Finnish smoke saunas and ancient incense rituals. Each perfume, candle and diffuser carries the feeling of fire
  • Forest Riot
    Hetkinen Forest Riot EDP 12.5ml Hetkinen Forest Riot EDP 12.5ml
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    Notes Top : Pine – fresh and green, like crisp conifer needles Heart : Silver Fir – clear, woody, and bright Base : Black Spruce – cool, grounding, and invigorating Profile Woody ウッディ The depth of Finnish forests. Pine, cedar, cypress, holding their presence in the air. These natural perfumes, candles, and diffusers carry the grounding weight of wood. They create atmospheres that settle slowly. The warmth of bark, the steadiness of roots, the feeling of standing among trees that have grown for
  • Amuse Air
    Hetkinen Amuse Air EDP 12.5ml Hetkinen Amuse Air EDP 12.5ml
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    Notes Top : Sweet Orange, Lemon – vibrant, juicy, and uplifting, like a burst of sunlight Heart : Jasmine, Neroli, Lavender – floral, warm, and soothing, radiating creative calm and balance Base : Vanilla, Cedarwood, Patchouli – grounding, soft, and gently sensual, adding depth and harmony Profile Citrus シトラス The brightness of Nordic mornings. Lemon, bergamot, and pine. The citrus profile awakens the senses. These natural perfumes, home fragrances, and candles embody kaori, the Japanese idea of
  • Chaos
    Hetkinen Chaos EDP 12.5ml Hetkinen Chaos EDP 12.5ml
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    Notes Top : Juniper, Bay Leaf – crisp, aromatic, and invigorating Heart : Patchouli – earthy, deep, and enigmatic Base : Sandalwood, Cedarwood, Rumwood – warm, smooth, and richly sophisticated Profile Amber アンバー The warmth of pine tree resin and the soft glow of forest light. Earthy depth meets gentle sweetness Natural perfumes, candles and home fragrances that radiate elegance. Inspired by Nordic woods and the Japanese concept of yugen, the beauty of the unseen. Amber scents are timeless and
  • Equilibrium
    Hetkinen Equilibrium EDP 12.5ml Hetkinen Equilibrium EDP 12.5ml
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    Notes Top : Peppermint, Bergamot – sharp, fresh, and clarifying Heart : Cumin, Palo Santo – warm, spicy, and meditative Base : Cedarwood, Coconut, Moss, Smoke – dark, grounding, and softly smoky Profile Smoky スモーキー The quiet power of smoke and stillness. Ember, resin, the silence after a flame. The smoky scent profile reflects the meditative calm of Finnish smoke saunas and ancient incense rituals. Each perfume, candle and diffuser carries the feeling of fire transformed, creating an
  • Ebitda
    Hetkinen Ebitda EDP 12.5ml Hetkinen Ebitda EDP 12.5ml
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    Notes Top : Bergamot, Black Pepper – clear, sharp, and confident Heart : Vetiver, Myrrh, Ambrette – deep, charismatic, and naturally musky Base : Sandalwood, Bark – earthy, stable, and enduring Profile Amber アンバー The warmth of pine tree resin and the soft glow of forest light. Earthy depth meets gentle sweetness Natural perfumes, candles and home fragrances that radiate elegance. Inspired by Nordic woods and the Japanese concept of yugen, the beauty of the unseen. Amber scents are timeless and
  • Chaos
    Hetkinen Chaos EDP 30ml Hetkinen Chaos EDP 30ml
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    Notes Top : Juniper, Bay Leaf – crisp, aromatic, and invigorating Heart : Patchouli – earthy, deep, and enigmatic Base : Sandalwood, Cedarwood, Rumwood – warm, smooth, and richly sophisticated Profile Amber アンバー The warmth of pine tree resin and the soft glow of forest light. Earthy depth meets gentle sweetness Natural perfumes, candles and home fragrances that radiate elegance. Inspired by Nordic woods and the Japanese concept of yugen, the beauty of the unseen. Amber scents are timeless and
  • Summer Seizure
    Hetkinen Summer Seizure 30ml Hetkinen Summer Seizure 30ml
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    Notes Top : Lemon, Finnish White Rose – bright, fresh, and softly floral, like the light of an endless summer day Heart : Neroli, Lavender – luminous, floral, and calm, evoking sun-warmed fields and a gentle breeze Base : Pink Pepper, Vanilla – sparkling, smooth, and warmly sweet, leaving a joyful, sensual trail Profile Floral フローラル The soft harmony of Nordic meadows and Japanese cherry blossoms. Nature’s delicate side. Our floral scent profile blends petals, herbs, and subtle woods. Each
  • Amuse Air
    Hetkinen Amuse Air 30ml Hetkinen Amuse Air 30ml
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    Notes Top : Sweet Orange, Lemon – vibrant, juicy, and uplifting, like a burst of sunlight Heart : Jasmine, Neroli, Lavender – floral, warm, and soothing, radiating creative calm and balance Base : Vanilla, Cedarwood, Patchouli – grounding, soft, and gently sensual, adding depth and harmony Profile Citrus シトラス The brightness of Nordic mornings. Lemon, bergamot, and pine. The citrus profile awakens the senses. These natural perfumes, home fragrances, and candles embody kaori, the Japanese idea of
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  • Halo Gold
    Hetkinen Halo Gold EDP 12.5ml
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    Notes Top : Neroli, Juniper Heart : Orange Blossom, Jasmine Base : Vanilla, Vanilla Absolute, Sandalwood, Rum Wood Profile Amber アンバー The warmth of pine resin and the soft glow of forest light. Earthy depth meets gentle sweetness. Inspired by Nordic forests and the Japanese concept of yūgen, the beauty of the unseen. Golden, warm and deeply grounded. Timeless, comforting and naturally elegant. 樹脂の黄金の輝き。松の心と幽玄の秘められた美。 Ingredients Neroli Bright, citrusy, and floral. The blossoms of bitter orange
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Hetkinen is a Finnish word and means 'wait a minute' in English. When the Finns are thinking something, they usually say 'hetkinen'. The brand's mission is to embed a 'Hetkinen moment' in our daily lives – a moment to pause and rebalance.

Mona Isotupa defines herself as 'a mother of two children, feminist, vegetarian, animal and nature lover,' as well as being an activist against deforestation. The company drives inspiration from the Finnish forests and trees. The design approach is careful and minimalist. Everything is made in harmony with nature, and thus, Hetkinen products are designed for everyone to enjoy without limitations due to gender, age, or skin type.