Based in Turku, Finland, Hetkinen was founded in 2018 by designer and former sales manager, Mona Isotupa. Hetkinen’s mission is to bring people closer to nature in their busy everyday lives via high-quality product innovations. All of Hetkinen’s products are gender-neutral, vegan, and manufactured in Finland at the company’s own factory. Hetkinen uses Finnish pine heartwood for their jars and containers. It takes a pine tree 40 years to begin to produce heartwood, so it is used sparingly & respectfully, and as such, knots or stains in the wood are not discarded. Pine heartwood is used for it’s superior resistance to rot, antibacterial properties, and because it doesn’t absorb moisture.
A hypergenuine scent in the tone of the forest, Forest Riot is fresh, very green, and energetic. This fragrance is full of life, the future, and the power of nature. Notes of pine and Siberian fir are sweetened with a touch of juniper.
An ode to a lively summer. The top notes create a lively cocktail: Finnish white rose, bergamot, rose pepper, lavender and refreshing lemon accord. Vanilla and neroli with its powdery floral notes end the composition. Capturing the excitement of a summer’s day, and the anticipation of what the evening has in store…
Hetkinen is a Finnish word and means ‘wait a minute’ in English. When the Finns are thinking something, they usually say ‘hetkinen’. The brand’s mission is to embed a ‘Hetkinen moment’ in our daily lives – a moment to pause and rebalance.
Mona Isotupa defines herself as ‘a mother of two children, feminist, vegetarian, animal and nature lover,’ as well as being an activist against deforestation. The company drives inspiration from the Finnish forests and trees. The design approach is careful and minimalist. Everything is made in harmony with nature, and thus, Hetkinen products are designed for everyone to enjoy without limitations due to gender, age, or skin type.
