FAMILY

Aromatic Fougère

NOTES

Amber, Grapefruit, Herb, Lavender, Oakmoss, Orange, Rose, Sage, Tonka Beans

A clean fragrance that combines citrus with amber notes that mesh well with oakmoss. Citrus provides the ascendant aroma, followed by herbs such as sage and lavender. Finally, the blend reveals oakmoss, amber, and tonka bean. A hallway overlooking the sea, a dry breeze brushing sand-colored walls, a fragrance wafting through a living room in Villa Agave, Mykonos.

FAMILY

Floral

NOTES

Citrus, Clove, Jasmine, Musk, Osmanthus, Rose, Sandalwood

A lingering fresh sweetness like an osmanthus swaying and spreading its fragrance in the autumn breeze. This fragrance is a blend of the refreshing sweetness of jasmine and citrus, the rich and deeply floral notes of dried apricot, and the earthy, woody base of clove and sandalwood.

FAMILY

Dry Woods

NOTES

Amber, Birch Tar, Frankincense, Jasmine, Leather, Saffron, Thyme, Wood

Evokes the tanning industry of the 18th century. Grasse in southern France flourished as a well-known source of perfume for leather products to mask the peculiar aromas. Our Tanner is a leathery, sophisticated, unisex scent inspired by tanners of old.

MEET THE MAKER

Name: APFR Closet Tag
Brand: APFR
SKU: 54011
Price: 10.00 GBP
Availability: InStock

APFR

APFR is a Japanese fragrance brand founded by Keita Sugasawa in 2011. Influenced by traditional fragrances, herbal medicine culture, natural philosophy, food, music, and art from around the world, APFR creates fragrances and expresses the brand’s world view, incorporating ancient Japanese subtleties and attention to detail into contemporary design.

Keita Sugasawa first became interested in fragrance in 2004 after happening on some unique fragrance offerings around the world whilst travelling with his corporate job.

”There’s a small district in Harlem, New York. There, you can find a collection of Middle Eastern shops, one of which sells incense and oil. In Singapore, I visited a district where an elderly Middle Eastern man sold incense and fragrant woods. He mixed the aromas for you there in the shop. Thinking about it now, he simply blended fragrances together, but at the time I really felt that this was a cultural element you couldn’t find in Japan.”
—Keita Sagasawa, founder

Inspired, Sugasawa tried and failed in making his own candles – the surfaces would deform, the candles would burn out quickly, and the aromas would hardly project at all. However, in 2010 he began working for a large company that sourced natural fragrances from all over the world and sold them to Japanese fragrance companies. He took the opportunity to study the chemistry behind fragrances, and by 2011, he had composed 10 of his own scents in candle form.

There are now 35 unique scents to choose from, all of which are hand-crafted with carefully selected ingredients in a workshop in Chiba, Japan. APFR opened their first retail shop in 2021 in the Shimokitazawa neighborhood of Tokyo – a calm and sophisticated setting in which to experience the full world view of the brand through fragrances and tastefully designed products. Their goal is to create a collection of fragrances that enhance everyday life, emotions, and memories.

View APFR Collection