Folie à Plusieurs Norwegian Wood EDP 50ml

£155.00

Made by Folie à Plusiers (New York, USA)

Perfumer: Mark Buxton

Summer, fall, and winter. Innocence, love, and loss. The flourishing sexuality of youth in the 1960’s.

Notes: Whiskey, Metallic Rose, Cashmere Wood, Amber, Incense, Sandalwood, Oakwood, Musk

 

 

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PROFILE
family : WOODY FLORAL INCENSE
feeling: NOSTALGIC, OPTIMISTIC, SOMBER
texture: CLEAN, FRESH, SHEER, SMOOTH
series: SILHOUETTES
medium: LITERATURE
artist: HARUKI MURAKAMI
perfumer:  MARK BUXTON

THE SERIES
From the lens of a perfumer, Silhouettes explores the olfactive nature of an artist’s work—whether painting, sculpture, photo, film, music, or performance. Here perfumers, in a series of interviews, essays, art reviews, and artist profiles, translate the world of art into scent.

THE NOVEL
Published in 1987, Norwegian Wood launched Haruki Murakami to literary stardom in Japan. This coming-of-age story follows a young man’s journey through love, loss, and sexuality in 1960s Tokyo, with themes that resonate deeply with the cultural upheaval of the era.

In 1978, Haruki Murakami was twenty-nine and running a jazz bar in downtown Tokyo. One April day, the impulse to write a novel came to him suddenly while watching a baseball game. That first novel, Hear the Wind Sing, won a new writers’ award and was published the following year. More followed, including A Wild Sheep Chase and Hard-Boiled Wonderland and the End of the World, but it was Norwegian Wood, published in 1987, which turned Murakami from a writer into a phenomenon. His books became bestsellers, were translated into many languages, including English, and the door was thrown wide open to Murakami’s unique and addictive fictional universe. Murakami writes with admirable discipline, producing ten pages a day, after which he runs ten kilometres – he began long-distance running in 1982 and has participated in numerous marathons and races, works on translations, and then reads, listens to records and cooks. His passions colour his non-fiction output, from What I Talk About When I Talk About Running to Absolutely On Music, and they also seep into his novels and short stories, providing quotidian moments in his otherwise freewheeling flights of imaginative inquiry. In works such as The Wind-Up Bird Chronicle, 1Q84 and Men Without Women, his distinctive blend of the mysterious and the everyday, of melancholy and humour, continues to enchant readers, ensuring Murakami’s place as one of the world’s most acclaimed and well-loved writers.

MEET THE MAKER

Folie à Plusieurs

Founded in New York in 2016 by creative director Kaya Sorhaindo, Folie à Plusieurs is a revolutionary experiment blending scent, art, fashion, and psychology into a singular, immersive experience. The brand’s name, translated as ‘madness of many’, is inspired by the psychological phenomenon of folie à deux—a shared delusion between two or more people. This concept encapsulates Folie à Plusieurs’ ethos: creating collective, shared experiences through the power of scent. By collaborating with artists, perfumers, and institutions, the brand seeks to elevate fragrance into an emotional and artistic medium that bridges the senses and the soul.

Our aim is to elevate the cultural value of fragrance and to broaden its meaning and relationship to the human experience.
— Kaya Sorhaindo, founder & creative director

Folie à Plusieurs crafts fragrances that evoke cinematic moments, architectural elements, and artistic narratives. Their Le Cinéma Olfactif series transforms film screenings into multisensory events, with custom scents diffused during key scenes in films like The Virgin Suicides, The Lobster, and Blow-Up. Similarly, the brand partners with museums like Manhattan’s New Museum to develop fragrances designed to mirror the tactile and visual elements of the museum’s architecture.

Whilst the brand is based in New York, much of the concept development and design takes place in their creative studio in Berlin, and the fragrance development and production takes place in Paris. At its core, Folie à Plusieurs seeks to deepen our emotional encounters with art, design, and each other. By merging olfactory storytelling with cultural discourse, the brand challenges traditional boundaries and broadens the meaning of scent. Their quarterly Magazine Folie further bridges the gap between fragrance and art, pairing curated scents with editorial content to create a tactile and aromatic narrative.


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