£89.00
Made by Jorum Studio (Edinburgh, UK)
Perfumer: Euan McCall
Progressive Botany Vol. I Collection
Born of a daydream to create a garden for the skin. Equal parts flower, leaf and soil.
Notes—
Impression: Bramble, Cranberry, Peach, Rose Absolute
Fade: Oud, Ambergris*, Roseroot, Olibanum, Selfheal, Castoreum*, Civet*, Labdanum Absolute, Musk*
*of synthetic origin.
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Nectary is a profusion of diaphanous flowers. A modern alternative to more traditional signatures.
This is a brutal floral bouquet, abundant with honeyed sweetness and oozing with precious sap. There is a beguiling tartness as Nectary unfurls. A ripe, juicy nuance compliments narcotic blushed petals adding unfiltered naturalness.
Nectary is not a preened garden; there is bravado and danger lurking at every twist and turn. To disturb the slumbering flowers would prove perilous. Crude terracotta vases spill with fruit-bearing inflorescences. Cool mineral vapours radiate from ivory walls, incubating delicate seedlings.
Nectary is a garden protected by hardy, thorn emblazoned flora, ouch! Rose absolute from Isparta is the sworn protector, shielding injured wood and regal bouquets.
Jorum Studio
Jorum Studio is an independent fragrance house based in Edinburgh, Scotland. It was founded in 2018 by Scottish perfumer Euan McCall, and partner, Chloe Mullen. Jorum Studio offers an ever-evolving perspective on fragrance, blending classical techniques with innovative and unique compositions. Largely influenced by the natural world, the resulting fragrances are modern and poetic, capturing the beauty of nature with an unconventional spirit.
Perfumer Euan McCall attributes his lifelong interest in fragrance and nature to his grandparents, who had a business in horticulture. They composed stunning gardens all over the UK and beyond, and were passionate about beautiful plant aromas. Euan created fragrances for a number of brands before starting his own fragrance house.
“I feel that Northern European perfumers have a slightly different sensibility – we have less quotidian aroma experiences that inform traditional perfumery, the cornerstones of training as a perfumer. Perfumers hailing from other parts of the world are surrounded by highly aromatic plants and nature. Our smell landscape is different up here – muted, more intimate and slightly flatter but perhaps denser. We are forced to seek exotic aroma-scapes alongside our native ones and as such we tend to have this additional, more rugged sensibility that is forged from our need to search and assess aromatic subjects that are less giving.”
— Euan McCall, founder & perfumer
Each Jorum fragrance begins as a concept, which becomes an expansive mixed media mood board before formulation begins. The artworks and packaging are designed by co-founder Chloe, who also manages business operations including sourcing raw material and overseeing logistics. Every aspect of production is done in-house by a small multidisciplinary team.
“It is so important for us that each Jorum creation is new, original and of quality which we hope ultimately progresses the narrative – we aren’t interested in trends or trying to copy existing works. We do Jorum and hope many people enjoy what we do.“
— Euan McCall
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