This is Dieter Rams’ bilingual 808-page book about his work, back in print in its original form with a PVC softcover and slipcase. The relevance of famous Braun designer Dieter Rams in modern design remains unbroken
In his more than 40 years at Braun, Dieter Rams established himself as one of the most influential designers of the twentieth century. True to the principle of “less but better” his elegantly clear visual language not only defined product design for generations, but also our fundamental understanding of what design is and what it can and should do. Less and More offers boundless inspiration for anyone interested in the aesthetic and functional aspects of applied design.
His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do.
Dieter Rams created ten rules of design more than twenty years ago. Sometimes referred to as the ten commandments, they are just as relevant today: Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design helps a product to be understood. Good design is unobtrusive. Good design is honest. Good design is durable. Good design is consistent to the last detail. Good design is environmentally friendly. Good design is as little design as possible.
Less and More elucidates the design philosophy of Dieter Rams. Shows us the possibilities that design opens for both the manufacturer and the consumer as a means of making our lives better through attractive, functional solutions that also save resources.
MEET THE EDITORS
Klaus Klemp and Keiko Ueli Polet
Less and More is edited by Professor Klaus Klemp and Keiko Ueki-Polet. One of the world’s leading experts in the field of product design, Klemp has been acquainted with Dieter Rams for many years and is an authority on his work. Ueki-Polet is one of Japan s most renowned design curators. She is well acquainted with design developments in both Asia and the Western world and works at the Suntory Museum in Osaka.
MEET THE PUBLISHER
“gestalten continues to actively reimagine the way in which we approach publishing. With our extensive range of titles, we not only seek to enhance and to enrich our reader’s lives, but to continually engage with the surrounding creative landscape.
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