Room 1015
Founded by musician-turned-pharmacist Michael Partouche (also known as Dr. Mike) Room 1015 is a Paris-based fragrance house where rock-n-roll heritage meets meticulous olfactory craft. The house draws its name from a legendary hotel room reputed for rock-star chaos, yet its creative ethos is far more nuanced: Room 1015 channels the poetry, vulnerability, and electricity of counterculture into scent. Partouche’s background in both science and music forms the backbone of this vision, merging the precision of formulation with the visceral emotion of sound, memory, and subculture.
Room 1015’s fragrances are conceived as snapshots of rebel romanticism, each one rooted in a story, a mood, or a moment from music’s mythologies and the worlds that orbit them. Collaborating with renowned perfumers such as Amélie Bourgeois, Anne-Sophie Behaghel and Jérôme Epinette, Partouche transforms these narratives into fragrances that feel like worn leather jackets, flickering neon, stage feedback, or the heat of a crowd pressed close at a show. The result is a collection of scents that are expressive and intimate, each one a small tribute to the beauty of imperfection and the glamour of the underground.
Among Room 1015’s most defining creations is Cherry Punk, a celebration of youthful defiance where tart cherry and leather mirror the frayed edges, sticky floors, and rebellious sweetness of a punk matinee. Jasmine Freak takes a similarly subversive approach, amplifying jasmine’s narcotic intensity until it becomes a hypnotic, intimate force – a portrait of floral excess pushed into a place of liberation rather than prettiness. In Love-O-Matic, the brand shifts toward retro-futuristic romance: a lacquered, chrome-tinted daydream inspired by vintage automatons and analog desire, warm with musks and a touch of mechanical sparkle. Wave Child channels sun-bleached nostalgia through aquatic woods and breezy florals, conjuring carefree days drifting between waves, guitars, and grit: a tribute to surf rock’s freedom and the haze of endless summer. And with Sonic Flower, Room 1015 honours the magnetic power of female rock vocalists, blending soft florals and musk into an aura that hums with the vulnerability, glamour, and quiet ferocity of stepping up to the mic.
Every element of the house, from its visual world to bottles and narrative style, reinforces Room 1015’s devotion to the raw, the emotional, and the unconventional. These fragrances are designed not as accessories but as artifacts of culture, fragments of sound and story transformed into scent. Through this alchemy of chemistry and counterculture, Room 1015 invites wearers to inhabit their own back-of-the-venue mythology: intimate, expressive, and unapologetically alive.
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