
During the creation process, Fanny and I set out to create a scent that is soft, inviting and nostalgic while still paying tribute to Abel’s contemporary nature. Scene 02 has an abundance to it that speaks to happy memories of full days.
When I spray Scene 02 I’m immediately transported to a week spent in a mid century cabin in the Dutch woods with my family. The children were not much more than toddlers at the time and we picked wild flowers and mushrooms in the forest beside the house. We ate early dinners al fresco in the dimming golden hour light, turning indoors for board games.
Today, I spray Scene 02 in my home, and the beauty of that modern, rustic environment comes flooding back. What a wonderful and powerful memory trigger is our olfactory sense.
- Frances
Aldehyde c 9 nat. 10% tecn, aldehyde c11 undecylenic nat. 1% tecn, hexenol cis-3 nat. 10% tecn, galbanum oil 1% tecn, bergamot identoil® colourless, bergamot oil bergapten free, lemon oil ital., lemon oil winter bergapten free, mandarin oil dist. decol., carrot seed oil perf. 10% tecn, basil oil comores type e 10% dpg, estragole nat., hexyl acetate nat. 10% tecn, decalactone gamma nat. 10% tecn, octalactone gamma nat. 10% tecn, cabreuva oil, linalool coeur (drum), tagetes oil 10% dpg, rose oxide nat., phenyl ethyl alcohol nat., citronellol aj (drum), geraniol nat., ionone beta nat., anethol nat. ex star anise, cedarwood oil, amyris oil, ambroxide, ambrettolide hc supreme, triethyl citrate natural
Meet the Maker
Abel
" It surprised me that while I could get my hands on incredible luxurious natural skincare and make up, when it came to perfume, this just didn’t exist. "
— Frances Shoemack, founder
Fellow New Zealander, and the region's only Master Perfumer, Paris-based Isaac Sinclair became Shoemack's first ally in the quest to disrupt an industry that didn't believe natural perfume could be chic, modern, or stand up alongside the world's best. Isaac uses the latest in renewable ingredients alongside the best in heritage naturals. The Abel team relentlessly innovates with fragrance development, packaging and processes to challenge industry norms and provide biodegradable, environmentally friendly fragrance alternatives for conscious urbanites the world over.
" Naturals have an (often misguided) reputation for being simple, subtle and organic smelling. As in any creative pursuit, there comes a time when you find yourself wanting to push the boundaries, to see if you can play right at the edges and surprise everyone. "
— Isaac Sinclair, Master Perfumer
Abel fragrances are made from natural, plant-derived ingredients that are readily biodegradable. All of their products are vegan and cruelty free with all ingredients ethically sourced. They are fully transparent and provide a full list of ingredients for every fragrance. Abel create with intention, not excess, with one eye always on excellence and integrity.
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