Folie à Plusieurs Aura EDP 50ml

Founded in New York in 2016 by creative director Kaya Sorhaindo, Folie à Plusieurs is a revolutionary experiment blending scent, art, fashion, and psychology into a singular, immersive experience. The brand’s name, translated as ‘madness of many’, is inspired by the psychological phenomenon of folie à deux —a shared delusion between two or more people. This concept encapsulates Folie à Plusieurs’ ethos: creating collective, shared experiences through the power of scent. By collaborating with artists, perfumers, and institutions, the brand seeks to elevate fragrance into an emotional and artistic medium that bridges the senses and the soul.

“ Our aim is to elevate the cultural value of fragrance and to broaden its meaning and relationship to the human experience. ”
— Kaya Sorhaindo, founder & creative director

Folie à Plusieurs crafts fragrances that evoke cinematic moments, architectural elements, and artistic narratives. Their Le Cinéma Olfactif series transforms film screenings into multisensory events, with custom scents diffused during key scenes in films like The Virgin Suicides, The Lobster, and Blow-Up. Similarly, the brand partners with museums like Manhattan’s New Museum to develop fragrances designed to mirror the tactile and visual elements of the museum’s architecture.

Whilst the brand is based in New York, much of the concept development and design takes place in their creative studio in Berlin, and the fragrance development and production takes place in Paris. At its core, Folie à Plusieurs seeks to deepen our emotional encounters with art, design, and each other. By merging olfactory storytelling with cultural discourse, the brand challenges traditional boundaries and broadens the meaning of scent. Their quarterly Magazine Folie further bridges the gap between fragrance and art, pairing curated scents with editorial content to create a tactile and aromatic narrative.