In 1996, California became the first state in the US to legalize medicinal cannabis. But scratch the surface and there has always been a long history of cannabis cultivators and enthusiasts dedicating their lives to refining the herb, including the strain Chronic. However, the name of the fragrance also alludes to the debut album of Dr. Dre. ‘The Chronic’ was released in 1992, the same year as the LA riots.

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Name: 19-69 Chronic EDP 9ml
Brand: 19-69
SKU: 19382
Price: 25.00 GBP
Availability: InStock

19-69

19-69 was founded by Swedish artist, Johan Bergelin, and his wife Catharina, in 2015. The brand launched their first five fragrances in 2017, following a 2 year immersive creative process involving artists from Italy and Scandinavia. Each scent is composed inspired by a different era, culture or setting from Africa, Europe, the US and Asia. Art, music, trends and cultures have all left their marks on the fragrances both in terms of content, name and packaging.

An artist and creative since young, Bergelin has experimented with a variety of artistic disciplines. The early stages of his practice saw works manifest through photography, canvas, wood and PVC. Local to Sweden, Bergelin has developed an artistic practice spanning over 35 years and counting.

The brand is named after the year 1969, which for Bergelin, encapsulates a moment in history in which freedom and tolerance were at an all-time high. It’s these same values that inspire the fragrances and the stories behind each of them.

“The name of the brand 19-69 is a very powerful statement. The year of 1969 represents an era of freedom, tolerance and counterculture. It is also the year I was born and my way of putting my heart on the sleeve and say – This is real. This is who I am.”
-Johan Bergelin, founder

There are now a total of 17 fragrances under 19-69, all of which are distinctive, enchanting, and multi-layered.

View 19-69 Collection