£30.00
Made by Abel (Wellington, New Zealand)
Perfumer: Isaac Sinclair
A verdant, sun-filled citrus.
Notes—
Top: Cut Grass, Aldehydes
Heart: Lime, Passionfruit
Base: Vetiver
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A verdant, sun-filled citrus, Laundry Day is a crisp, bright scent with zingy, sour-but-sweet notes of lime and passionfruit — softened by a creamy vetiver dry down. Feels like the first day of spring — hanging freshly washed sheets on the washing line with cut grass underfoot, a clear blue sky overhead, and a glaring sun filling your vision with halos. Laundry Day evokes the uplifting energy and freshness of spring, year-round.
aldehyde c12 — *plant derived aldehyde note | hexenol cis-3 — *plant derived green tea note | bergamot oil (bergapten free) — Italy | lime oil — west indian | orange oil — south africa | neroli oil — tunisia | green tea extract — *plant derived green tea note | decalactone gamma — *naturally derived creamy note | passionfruit symtrap recovery — *upcycled passionfruit note | magnolia flower — china | vetiver oil — haiti | ambroxan — *plant derived ambergris note | ketamber — *biotech ambergris note | ambrettolide — *biotech musk note | triethyl citrate — *biotech plant solvent. | INCI (potential allergens): Citral, Citronellol, Farnesol, Geraniol, Isoeugenol, Limonene, Linalool
Abel
Abel was founded in 2013 by former Amsterdam-based winemaker, Frances Shoemack. For a decade Abel has been on a quest to create the world’s best natural perfume – pushing at the boundaries of art, ethics and natural science. This forward thinking fragrance house was born in Amsterdam and now calls Wellington, New Zealand home.
“It surprised me that while I could get my hands on incredible luxurious natural skincare and make up, when it came to perfume, this just didn’t exist.“
— Frances Shoemack, founder
Fellow New Zealander, and the region’s only Master Perfumer, Paris-based Isaac Sinclair became Shoemack’s first ally in the quest to disrupt an industry that didn’t believe natural perfume could be chic, modern, or stand up alongside the world’s best. Isaac uses the latest in renewable ingredients alongside the best in heritage naturals. The Abel team relentlessly innovates with fragrance development, packaging and processes to challenge industry norms and provide biodegradable, environmentally friendly fragrance alternatives for conscious urbanites the world over.
“Naturals have an (often misguided) reputation for being simple, subtle and organic smelling. As in any creative pursuit, there comes a time when you find yourself wanting to push the boundaries, to see if you can play right at the edges and surprise everyone.“
— Isaac Sinclair, Master Perfumer
Abel fragrances are made from natural, plant-derived ingredients that are readily biodegradable. All of their products are vegan and cruelty free with all ingredients ethically sourced. They are fully transparent and provide a full list of ingredients for every fragrance. Abel create with intention, not excess, with one eye always on excellence and integrity.
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