£35.00
Drawing Attention: Custom Illustration Solutions for Brands Today
By Victionary Editors
Whether it is via depictions of cute imaginary characters or familiar backdrops brimming with colour, illustrations can set the right tone for brands to tell meaningful stories.
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Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heartwarming elements that enable companies to connect and engage with audiences in delightful ways. The collection of projects featured in Drawing Attention serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of ‘humanising’ their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention.
Victionary
Founded by Victor Cheung in 2001, Viction Workshop Ltd. began as a passion project that focused on producing design publications and has since expanded its portfolio to include a broader array of themed collections, art prints, travel guides, children’s books and games under two additional brands, VICTION-VICTION and CITIx60. Headquartered in the heart of Asia, Victionary connects creative talents and enthusiasts from all over the world through strong original concepts, intriguing graphic approaches, and innovative printing techniques.
Today, Victionary are all about providing fresh perspectives, timeless inspiration, and pure visual delight for the creative and the curious through the mighty power of print. Since 2001, Victionary have produced close to 100 design references in a bid to showcase some of the best talents and studios in their fields, underlined by our dedication to quality and results.
In shining the brightest light possible on the projects featured in their books and the people behind them, no detail is too small, and Victionary are always undertaking to seek out new printing techniques, materials, and applications.
Besides focusing on art, illustration, and graphic design-related titles, Victionary also work on travel guides for the creatively-inclined, children’s books, and games for the young-at-heart that emphasise visual impact and touch. The publisher seeks to spread the joy of print to every corner of the world.
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