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New Utilitarian


New Utilitarian: Systematic Approaches to Aesthetics and Design
By Victionary Editors

An intriguing look at the designers who are seamlessly applying a systematic approach to their work to translate bold ideas into striking visual languages for the Age of Data.

  • Format: Hardback
  • Size: 177 × 250mm
  • Pages: 304



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About the Book


Trends may come and go in the design world, but when function follows form, the results are often timeless. As technology continues to advance and digital devices become increasingly inextricable, behavioural research, insight, and analysis are informing creativity and craftsmanship, giving designers a grid-like playground to experiment with ideas that simultaneously solve problems and push boundaries at the intersections of the logical and the imaginative.

New Utilitarian takes an intriguing look at the designers who are seamlessly applying a systematic approach to their work to translate bold ideas into striking visual languages for the Age of Data. Rooted in reason and principle, each project is a meaningful expression of modern artistry that leaves a distinct impression on the design landscape of today.



Founded by Victor Cheung in 2001, Viction Workshop Ltd. began as a passion project that focused on producing design publications and has since expanded its portfolio to include a broader array of themed collections, art prints, travel guides, children’s books and games under two additional brands, VICTION-VICTION and CITIx60. Headquartered in the heart of Asia, Victionary connects creative talents and enthusiasts from all over the world through strong original concepts, intriguing graphic approaches, and innovative printing techniques.

Today, Victionary are all about providing fresh perspectives, timeless inspiration, and pure visual delight for the creative and the curious through the mighty power of print. Since 2001, Victionary have produced close to 100 design references in a bid to showcase some of the best talents and studios in their fields, underlined by our dedication to quality and results.

In shining the brightest light possible on the projects featured in their books and the people behind them, no detail is too small, and Victionary are always undertaking to seek out new printing techniques, materials, and applications.

Besides focusing on art, illustration, and graphic design-related titles, Victionary also work on travel guides for the creatively-inclined, children’s books, and games for the young-at-heart that emphasise visual impact and touch. The publisher seeks to spread the joy of print to every corner of the world.

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