£155.00
Made by Folie à Plusiers (New York, USA)
Perfumer: David Chieze
When connected to spirits and the universal sentiments and sensations of humanity. When ceremony awakens spirit.
Notes: Ginger, Elemi, Pink Pepper, Bergamot, Pine Needle, Incense, Lily Of The Valley, Vétiver, Pine Needle Absolute, Fir Balsam, Ambroxan
Hand finished bottles. Each design is unique and liable to imperfections.
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PROFILE
family : CLEAN SPICY WOODY INCENSE
feeling : ANCESTRAL, MYSTICAL, GROUNDING
texture : VAPOROUS, SACRED, PRIMAL, RISING
series : SILHOUETTES
medium : MUSIC
artist : HATIS NOIT
perfumer : DAVID CHIEZE
SILHOUETTES
From the lens of a perfumer, Silhouettes explores the olfactive nature of an artist’s work—whether painting, sculpture, photo, film, music, or performance. Here perfumers, in a series of interviews, essays, art reviews, and artist profiles, translate the world of art into scent.
THE MUSIC
“Aura” is the debut full-length album by Hatis Noit, released in 2022 on Erased Tapes Records UK. Using only her voice as an instrument, Noit creates transcendent soundscapes that blend Japanese folk, contemporary classical, and ceremonial chants, exploring the primordial connection between voice and human spirituality.
Japanese vocal performer hailing from distant Shiretoko in Hokkaido who now resides in London. Hatis Noit’s accomplished range is astonishingly self-taught, inspired by everything she could find from Gagaku, Japanese classical music, and operatic styles, Bulgarian and Gregorian chanting, to avant-garde and pop vocalists. It was at the age of 16, during a trek in Nepal to Buddha’s birthplace, when she realised singing was her calling. While staying at a women’s temple in Lumbini, one morning on a walk Hatis Noit heard someone singing. On further investigation it was a female monk singing Buddhist chants, alone. The sound moved her so intensely she was instantly aware of the visceral power of the human voice; a primal and instinctive instrument that connects us to the very essence of humanity, nature and our universe.
Folie à Plusieurs
Founded in New York in 2016 by creative director Kaya Sorhaindo, Folie à Plusieurs is a revolutionary experiment blending scent, art, fashion, and psychology into a singular, immersive experience. The brand’s name, translated as ‘madness of many’, is inspired by the psychological phenomenon of folie à deux—a shared delusion between two or more people. This concept encapsulates Folie à Plusieurs’ ethos: creating collective, shared experiences through the power of scent. By collaborating with artists, perfumers, and institutions, the brand seeks to elevate fragrance into an emotional and artistic medium that bridges the senses and the soul.
“Our aim is to elevate the cultural value of fragrance and to broaden its meaning and relationship to the human experience.”
— Kaya Sorhaindo, founder & creative director
Folie à Plusieurs crafts fragrances that evoke cinematic moments, architectural elements, and artistic narratives. Their Le Cinéma Olfactif series transforms film screenings into multisensory events, with custom scents diffused during key scenes in films like The Virgin Suicides, The Lobster, and Blow-Up. Similarly, the brand partners with museums like Manhattan’s New Museum to develop fragrances designed to mirror the tactile and visual elements of the museum’s architecture.
Whilst the brand is based in New York, much of the concept development and design takes place in their creative studio in Berlin, and the fragrance development and production takes place in Paris. At its core, Folie à Plusieurs seeks to deepen our emotional encounters with art, design, and each other. By merging olfactory storytelling with cultural discourse, the brand challenges traditional boundaries and broadens the meaning of scent. Their quarterly Magazine Folie further bridges the gap between fragrance and art, pairing curated scents with editorial content to create a tactile and aromatic narrative.
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