Hibi is an incense stick that takes the convenient form of a box of matches and includes incense holder, allowing for easy use without an additional lighting device.

This innovation has resulted from a collaboration between two traditional Japanese industries based in Hyogo Prefecture: the incense manufacturers of Awaji Island and the match-makers of Harima.

After 3 years of a collaborative effort, these traditional Japanese crafts have been united in a single product which offers a way to fragrance your home ‘Hibi’ – a Japanese term which translates as ‘day by day’.

Available in 7 scents—

001 Lemongrass: A bright blend of zesty citrus and soft green notes, evoking the freshness of a sunlit meadow. Perfect for moments when you want to reset and feel refreshed.

002 Lavender: An elegant floral fragrance with a gentle, calming character. Ideal for unwinding the mind or preparing for restful sleep.

003 Geranium: A balanced harmony of rosy sweetness and crisp green undertones. For times when you seek emotional balance and quiet clarity.

004 Ylang Ylang: A rich, exotic scent with a warm, sensual sweetness. Perfect for easing tension and inviting a sense of deep contentment.

005 Tea Tree: A clean, herbaceous fragrance with a cool, subtly spicy edge. Ideal for clearing the mind, calming irritation, and feeling renewed.

006 Citronella: A lively citrus-green aroma, fresh and invigorating, with natural insect-repelling qualities. Perfect for refreshing your space and uplifting your mood.

007 Fragrant Olive/Osmanthus: A delicate, fruity-floral fragrance with soft apricot notes and a hint of oriental sweetness. Evokes a gentle sense of nostalgia and quiet warmth.

Hibi 10 Minute Incense Matchsticks Deep Aroma
£12.00

Select options This product has multiple variants. The options may be chosen on the product page Show more
New

Hibi 10 Minute Incense Matchsticks Garden Series
£12.00

Select options This product has multiple variants. The options may be chosen on the product page Show more
New

Hibi 10 Minute Incense Matchsticks Japanese Series
£10.00

Select options This product has multiple variants. The options may be chosen on the product page Show more
New

Hibi Japanese Garden Series Incense Matchsticks Gift Box
£40.00

Add to basket Show more

MEET THE MAKER

Name: Hibi 10 Minute Incense Matchsticks
Brand: Hibi
SKU: 71707
Availability: OutOfStock

hibi

Hibi was formed by the collaboration of two traditional manufacturers in Japan – The Kobe Match Co. (1929), and The Daihatsu Corporation (1936). The name hibi means ‘day to day’, or daily, in Japanese. It was chosen to signify the simplicity of the incense matchsticks – a product that can be enjoyed every day. The logo’s design combines two of the Chinese character ‘日’ (day) set next to each other. The brand is driven by simplicity, and as such, the products and packaging convey the sensibilities of today’s Japan.

The Kobe Match Co. was founded in Himeji in 1929, and accounts for around 75% of matchstick production in Japan. Match manufacturing technology was introduced from Europe to Japan at the beginning of the Meiji era (1868 -1912), and Japanese matches were exported worldwide due to their high quality. Unfortunately this industry has gradually declined, and the company has sought to develop new ideas whilst preserving its roots of traditional match production.

The Daihatsu Corporation has a long history of incense production. First established in Sakai in 1936, production later relocated to Awaji Island. It is believed that as much as 70% of domestic incense and incense sticks come from this region, which is well-suited for the production of incense due to its ‘west wind’ – a natural phenomena ideal for drying incense. Since its foundation, The Daihatsu Corporation has been manufacturing innovative products, such as incense with an aroma prepared by a French perfumer.

The incense of Awaji Island and the matches of Harima: these two traditional industries within the first encountered each other in 2011. The collaboration started with the idea of an incense that could be lit like striking a match and was followed by 3 years of trial and error. An aromatic product with properties of strength and fragrance was developed, which did not break even when struck like a match.

View hibi Collection