Hidden Scotland
Founded by writer and photographer Jack Cairney in 2016, Hidden Scotland create and collaborate to produce content that gives you the knowledge and tips to maximise your experience when travelling in Scotland. Cairney, originally from Aberdeen
The company was founded in Vienna in 1923 by Dr Béla Horovitz and Ludwig Goldscheider. Horovitz named the company Phaidon in reference to Phaedo, a Greek philosopher and pupil of Socrates, to acknowledge his love of classical culture. Horovitz created quality books at an affordable price while Goldscheider contributed elegant layouts and handsome production.
The 1970s saw a great expansion in the number of staff employed by Phaidon and the number of titles it published. Like many other publishers at the time, Phaidon diversified into a range of subject areas and began to buy-in titles from publishers abroad. In October 2012, Phaidon came under new ownership and its new senior management team began the task of growing the company for the long term as the world’s leading publisher of books in the visual arts, food, and children’s markets.
Publishing successes in subsequent years expanded the growing art program to include books made in collaboration with the global superstar Rihanna, NIKE, photographer Annie Leibovitz, fashion designer Sir Paul Smith, the streetwear brand Supreme, and Cecily Brown, one of many cutting-edge artists in the company’s iconic Contemporary Artists Series. More recently, Phaidon has successfully added interior design to its core publishing categories.
”I’ve come to realise that if you approach travelling at home in that humble sense, with the knowledge that there’s always more to discover, you can easily pack an entire year with brand new adventures.”-Jack Cairney
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