£96.00
Made by Jorum Studio (Edinburgh, UK)
Perfumer: Euan McCall
Mainline Collection
A beacon amongst the green.
Notes—
Impression: Grapefruit, Orange, Guava, Honeysuckle, Cucumber, Pink Pepper, Magnolia, Passionflower
Fade: Tree Moss Absolute, Mushroom, Cedarwood, Patchouli, Soil
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With an unctuous opening of exotic and near-indescribable fruit notes and augmented citrus oils, Paradisi presents a novel freshness and odd familiarity albeit from a fruit that you have never experienced before. The secret here lies in the collision between specific citrus extracts and key aldehydes pivoting around a peculiar berry extraction, which is subsequently buried within the formula being used primarily for its hidden secrets over its aromatic properties.
Jorum Studio
Jorum Studio is an independent fragrance house based in Edinburgh, Scotland. It was founded in 2018 by Scottish perfumer Euan McCall, and partner, Chloe Mullen. Jorum Studio offers an ever-evolving perspective on fragrance, blending classical techniques with innovative and unique compositions. Largely influenced by the natural world, the resulting fragrances are modern and poetic, capturing the beauty of nature with an unconventional spirit.
Perfumer Euan McCall attributes his lifelong interest in fragrance and nature to his grandparents, who had a business in horticulture. They composed stunning gardens all over the UK and beyond, and were passionate about beautiful plant aromas. Euan created fragrances for a number of brands before starting his own fragrance house.
“I feel that Northern European perfumers have a slightly different sensibility – we have less quotidian aroma experiences that inform traditional perfumery, the cornerstones of training as a perfumer. Perfumers hailing from other parts of the world are surrounded by highly aromatic plants and nature. Our smell landscape is different up here – muted, more intimate and slightly flatter but perhaps denser. We are forced to seek exotic aroma-scapes alongside our native ones and as such we tend to have this additional, more rugged sensibility that is forged from our need to search and assess aromatic subjects that are less giving.”
— Euan McCall, founder & perfumer
Each Jorum fragrance begins as a concept, which becomes an expansive mixed media mood board before formulation begins. The artworks and packaging are designed by co-founder Chloe, who also manages business operations including sourcing raw material and overseeing logistics. Every aspect of production is done in-house by a small multidisciplinary team.
“It is so important for us that each Jorum creation is new, original and of quality which we hope ultimately progresses the narrative – we aren’t interested in trends or trying to copy existing works. We do Jorum and hope many people enjoy what we do.”
— Euan McCall
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