AD LIBITUM

So familiar, yet new. Chypre perfume Ad Libitum was inspired by the glow of the sunset over Prague Castle. The fading light of an energetic day symbolises the upcoming nightlife. The first contact is mediated by refreshing citruses elegantly covered by the touch of aldehydes. Delicate jasmine and monumental cedar develop the scent in its heart up to the unusual scent of moss, patchouli, and musk. It all results in an elegant and slightly nostalgic fragrance that mirrors Prague in the way it might have been seen by Adolf Loos and Le Corbusier.

AD LIBITUM CAMPAIGN

Introducing the fragrance through images. Unveiling the inspiration behind the new perfume. Witnessing dreamlike moments experienced by the people wearing it.

Rather than treating photographs taken after the creation of all of our new fragrances as part of a promotional campaign, we see them as the closing chapter of each perfume’s story. For the fourth time, the series of images were captured by the photographer Hana Knížová, who has been demonstrating a close-to-ideal creative connection to our vision. Our collaboration began two months before the Pigmentarium perfume house was ever introduced to the world, when she stepped behind the lens at the Winternitz Villa for the Ad Libitum shoot. Exploring hidden sexual tension and drawing on the unique interior of Adolf Loos’ renowned villa, Hana managed to imbue her photographs with a note of elegance and a touch of nostalgia, showcasing the brand’s one-of-a-kind style. Her series of photographs did not escape the public eye, earning her the 2018 Czech Grand Design Award in the Photographer of the Year category. Although the media caught onto the best of her pictures, hardly anyone has seen the collection in its entirety. Back then, Pigmentarium was an unknown emerging brand, but the second fragrance, Erotikon, was already on its way.​..

Set in the hot terraces and sunny rooms of the Winternitz villa. Hana Knížová’s photographed the Ad Libitum campaign on a very hot day in the Czech summer of 2018. She captures a spark between a woman and a possibly younger man behind billowing curtains whilst juicy citrus engulfs the hot air.

STUDY OF A DANCER

The name Ad Libitum, which can be roughly translated as “as you please” or “as you want”, is a symbol of free improvisation within the world of art. A moment of freedom within an artistic scheme when the performer expresses himself in his very own way, describing in part the predefined lecture with which he is entirely aligned.

The new pictorial composition is built at the moment of “Ad Lib”. In this creative collaboration, photographer Jan Grombiřík and filmmaker Anežka Horová, studied and captured the elaborate movements of Fraser Roach.

Fragrance and dance share many elements, from artistic curation to long-lasting impression on its recipient. But only one stands out so vividly that makes one wonder: are dance and perfume eternally intertwined as a language that anyone can interpret? As the curtain remains drawn on many of our cultural institutions, new star of The Czech National Ballet, Fraser Roach, shines a light on the connection between dance and fragrance.