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Designing Brands

Designing Brands

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Designing Brands: A Collaborative Approach to Creating Meaningful Identities
By Gestalten Editors & Mario Depicolzuane

A definitive guide for creating meaningful, elegant and timeless brand identities.

  • Format: Hardback
  • Size: 210 × 260mm
  • Pages: 240
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About the Book

In Designing Brands, the Creative Voyage team provides a backstage view into eight studios who produce some of the world’s most captivating visual identities. Alongside these independent agencies’ greatest projects, the book features in-depth conversations with their leaders and collaborators. This select group of industry experts shares intimate details about their processes and the art of creating with rationality, thoughtfulness, and intuition.

Designing Brands is split into chapters—discovery, direction, typography, illustration, photography, design, digital, and physical—based on the essential elements of this creative practice. But at its heart, the book is about community and the designers, strategists, animators, illustrators, stylists, photographers, and tastemakers who combine forces to bring brand universes to life.

About the Author

Creative Voyage is a multi-dimensional home for discerning professionals whose practice is their true calling. It is a podcast. It is a publisher and a publication. It is a host to workshops, courses, and events and a maker of thoughtfully produced goods. It is also an intention and a spirit, a process and a platform, a resource and a reimagined way of being.

Featuring: 1/1 Studio, Atelier Dyakova, Bielke&Yang, Dinamo, Amanda Gunawan & Joel Wong, Mario Hugo, Imprimerie du Marais, Sascha Lobe / Pentagram, Mouthwash Studio, Hector Muelas, Zhenya Rynzhuk, Alexander Saladrigas, Astrid Stavro, Studio8585, Studio FNT, TRiC.

Meet the Brand

gestalten

Founded in Berlin in 1995 by Robert Klanten, Markus Hollmann-Loges and Andreas Peyerl, gestalten began with a shared fascination for the visual culture emerging from Berlin’s electronic music and design scene. The trio initially worked as graphic designers, creating flyers, posters and record covers for clubs and music labels. Their first publishing project, Localizer 1.0, explored the visual world of techno and became the catalyst for establishing the publishing house.

From those beginnings, gestalten grew into an internationally recognised independent publisher of beautifully designed illustrated books. Its early focus on graphic design, typography and illustration soon expanded into architecture, art, fashion, food, travel and contemporary culture, with each book created to document and celebrate the creative movements shaping the world around us.

At the heart of gestalten is a belief in the power of images, ideas and printed books to inspire curiosity and offer new perspectives. Rather than simply documenting creative culture, the publisher seeks out the people, places and ideas at its forefront, working with artists, designers, architects, photographers and other creative voices from around the world.

Today, gestalten remains based in Berlin and publishes across a broad range of creative disciplines, from sustainable architecture and interiors to independent hospitality, craft, nature and culinary culture. Alongside the gestalten imprint, the publishing group now includes Little Gestalten and teNeues, bringing together an international collection of beautifully produced books united by a shared commitment to visual storytelling and thoughtful design.
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Gestalten Berlin

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