Founded by Isabelle Lewenhaupt in Sweden, Björk and Berries draws its inspiration from the country’s shifting seasons, raw landscapes, and deeply rooted connection to nature. What began as a small, local project sourcing wild botanicals has evolved into a refined fragrance house that still carries the imprint of its origins. The brand’s creative process is guided by a distinctly Scandinavian sensibility – minimal but evocative. Each scent begins with a place, a memory, or a fleeting natural moment: the stillness of a forest at dusk, the crisp air of early spring, or the soft warmth of sunlit wood.
The Signature Collection Discovery Set invites you into the world of Björk and Berries – a journey through our most cherished fragrances: White Forest, Never Spring, Fjällsjö, Mareld, Botanist, and September.
Fjällsjö is a clean and water like scent reminiscent of soapy skin after a dip in a clear and deep mountain lake in “Fjällen” – the Swedish mountains. It transports you to the summer months when the ground turns green and shadows from the sky above paint a blurry picture on the blue, windless lake.
Mareld means sea-fire in old Scandinavian language. It’s inspired by the rare sea phenomenon where creatures emit a blue bioluminescent glow. The scent evokes a midnight swim in nordic waters with notes of crashing waves, seaweed, bergamot, violet, and tonka wood. It leaves a hypnotic scent of stormy seas on the skin, reminding us of the raw magic that surrounds us.
Never Spring is a fragrance inspired by the longing for spring that never seems to arrive. It features a green and crisp scent with notes of lemon and cedarwood, capturing the wait for the awakening season.
September is a woody and aromatic scent that captures the first day of fall at the farm. It blends together the scent of warm hay, harvested fruits, and fresh cut logs in the barn, with notes of pomelo, lavender, vetiver smoke and pink praline. The scent is crisp with promises of new beginnings.
A fragrance for those who are drawn to the enchantment of the concealed. an uncovering of beauty in the things that, for most, remain undiscovered. In Shady Garden, peony opens with a cool floral softness rather than sweetness. Arctic bramble introduces a wild berry brightness with a green edge, lending clarity and lift. Patchouli settles beneath, dry and earthy, grounding the composition in quiet depth.
White Forest is inspired by the deep Swedish woods and captures the serene and mysterious aura of nordic nature. It has an aromatic and woody scent that awakens the senses and evokes the feeling of being in a snow-covered forest of white birch and green pine.
The development of a Björk and Berries fragrance is both conceptual and sensory. Ideas are translated into olfactory sketches, where natural essences and carefully selected synthetics are balanced to capture an atmosphere. From there, it’s about building a composition that feels true to that impression rather than overcomplicating it. Natural ingredients play an important role, especially in creating texture and a sense of realism, while synthetics are used where they make sense, mainly for structure and longevity.
Since moving further into perfumery, the brand has built a following among people who like that quieter approach. Scents like White Forest, September, and Never Spring reflect that signature: clean, slightly abstract, but still grounded in something natural. They’re the kind of fragrances that feel easy to wear but still have a clear identity.
Sustainability is handled in a practical way rather than as a marketing angle. The brand uses responsibly sourced materials where possible and keeps packaging relatively minimal, focusing on recyclability and avoiding excess. It fits with the overall philosophy – thoughtful without being overstated. Overall, Björk and Berries sits in that space where fragrance feels personal and unforced. Nothing is overly dramatic, but it’s not forgettable either. The appeal is in how natural it feels — understated, a bit introspective, and very much tied to a sense of place.
