Hetkinen logo

Turku, Finland

Based in Turku, Finland, Hetkinen was founded in 2018 by designer and former sales manager, Mona Isotupa. Hetkinen’s mission is to bring people closer to nature in their busy everyday lives via high-quality product innovations. All of Hetkinen’s products are gender-neutral, vegan, and manufactured in Finland at the company’s own factory. Hetkinen uses Finnish pine heartwood for their jars and containers. It takes a pine tree 40 years to begin to produce heartwood, so it is used sparingly & respectfully, and as such, knots or stains in the wood are not discarded. Pine heartwood is used for it’s superior resistance to rot, antibacterial properties, and because it doesn’t absorb moisture.
Skincare
Fragrance

Amuse Air is your muse in a bottle — a scent that awakens the mind and opens the heart. It begins with the sweetness of orange, juicy and sunlit, igniting energy and clarity. Jasmine unfolds in the heart with soft warmth, a floral embrace that soothes and inspires. Vanilla grounds the base with subtle earthiness, balancing lightness with calm depth. Together, these notes form a fragrance that feels effortless and luminous, a blend of joy and focus — a gentle reminder that creativity begins with presence.

A supermellow scent with a mission for the wood. Bark Bout is reminiscent of beautiful raw wood material. The scent is warm, golden brown, and earthy. The scent is full of aromas of the wood, resin, and a returning to the roots.

Forest Riot is an ode to the raw, living power of Finnish nature. The scent opens with fresh pine — sharp and green, like the first breath beneath towering conifers. Silver fir forms the heart, adding a woody depth that feels both crisp and steady, while black spruce anchors the base with cool, invigorating calm. Together, they create a fragrance that feels alive: vibrant yet grounding, simple yet layered. It’s the scent of freedom, of balance, of standing still while the wind moves through the trees. Forest Riot invites its wearer to reconnect with the earth, to feel both its serenity and its strength — a scent as genuine as the forest itself.

Majime is a study in modern elegance — dark, polished, and full of quiet authority. The scent opens with chamomile, soft and herbal, creating a calm and steady introduction. Myrrh and cedar form the heart, rich and smoky, grounding the fragrance in earthy depth and natural strength. At the base, ambrette — a vegan musk — adds warmth and sensuality, leaving a lingering trail of subtle sophistication. Together, these notes create a fragrance that feels timeless and commanding, yet deeply human — a scent that speaks softly but leaves a lasting impression.

Shizuka is relaxed citrus concoction. The scent is brisk, yellow, cheerful, and easy. Light aromas of grapefruit, lemon, and tangerine, mingle with wild forest flowers.

Summer Seizure celebrates the most luminous moments of the season — days that seem to never end, and nights filled with warmth and possibility. The scent opens with Finnish white rose, soft and timeless, evoking blooming gardens under the midnight sun. Neroli forms the heart with its citrusy brightness and floral sparkle, adding a radiant, sun-kissed glow. At the base, pink pepper adds a playful twist — light spice and shimmering warmth that lingers on the skin. Together, they form a fragrance that’s as effervescent as a summer breeze: joyful, carefree, and full of vitality.

Ebitda captures the unmistakable aura of success — crisp, confident, and subtly commanding. The scent opens with bergamot and black pepper, creating a bright, assertive freshness that signals focus and control. The heart reveals vetiver, myrrh, and ambrette — complex, warm, and quietly magnetic, evoking natural charisma and quiet leadership. At the base, sandalwood and bark bring earthy depth and lasting stability — nature’s own wealth made tangible. The result is a fragrance that balances intellect and instinct, structure and emotion. Ebitda is refined but bold, composed yet unmistakably alive — the scent of money, power, and purpose.

Equilibrium captures the tension and harmony between opposites — the cool breath of air meeting the warmth of glowing embers. The scent opens with peppermint and bergamot, sharp and invigorating, cutting through the darkness with fresh clarity. The heart unfolds with cumin and palo santo, bringing warmth, spice, and quiet energy. At the base, cedarwood, coconut, moss, and smoke create an earthy depth, evoking the calm of forest air touched by firelight. The result is a fragrance that feels introspective yet powerful — a meditation on balance, where strength and serenity coexist.

Magda is the meeting point of brightness and warmth — a scent that feels both effortless and deeply personal. It opens with lavender and grapefruit, bringing a crisp, luminous freshness that clears the air and focuses the senses. At its heart, ambrette lends a refined natural musk, adding softness and quiet sensuality. Moss and almond ground the base with gentle warmth, wrapping the fragrance in calm sophistication. The result is a scent that feels alive yet serene — an aura rather than a statement, radiant but never loud. Magda is presence without pressure, attraction without intent — a fragrance that simply is.

Chaos is the scent of the unexpected — a composition that mirrors the heartbeat of the city. It opens with the crisp clarity of juniper, sharp and invigorating like a rush of cool air through crowded streets. Patchouli builds the heart with earthy depth and quiet confidence, while sandalwood smooths the edges with its warm, refined calm. Together, they create a fragrance that feels alive: a balance of movement and stillness, clarity and complexity. Chaos is for those who thrive in flux, who find freedom in contrast, and who shape the world around them with fearless energy.

Home fragrance

Hetkinen is a Finnish word and means ‘wait a minute’ in English. When the Finns are thinking something, they usually say ‘hetkinen’. The brand’s mission is to embed a ‘Hetkinen moment’ in our daily lives – a moment to pause and rebalance.
Mona Isotupa defines herself as ‘a mother of two children, feminist, vegetarian, animal and nature lover,’ as well as being an activist against deforestation. The company drives inspiration from the Finnish forests and trees. The design approach is careful and minimalist. Everything is made in harmony with nature, and thus, Hetkinen products are designed for everyone to enjoy without limitations due to gender, age, or skin type.
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