Abel was founded in 2013 by former Amsterdam-based winemaker, Frances Shoemack. For a decade Abel has been on a quest to create the world’s best natural perfume – pushing at the boundaries of art, ethics and natural science. This forward thinking fragrance house was born in Amsterdam and now calls Wellington, New Zealand home.
Contains 1ml of seven fragrances: Cyan Nori, Green Cedar, Pink iris, Nurture, & Pause.
Contains three 15ml bottles of Abel’s most loved scents: Cyan Nori, Pink Iris, & Green Cedar.
A vibrant, smoky amber with dynamic star anise top notes, a rich blackcurrant and cacao heart, and a distinctive tobacco base. Black Anise is a dark and sultry scent that is sure to surprise. Long-lasting, powerful and deeply memorable.
A sophisticated amber, where bright pink pepper and juniper berry give this classic scent a modern twist.
A unique combination of a twice-distilled Texas cedar and wild-harvested Atlas Mountain cedar combine for a distinctive and purely intoxicating fragrance.
A luscious citrus floral that opens with a harmonious neroli and matcha tea accord, a rich jasmin sambac, petitgrain and ylang ylang heart and a soft santal base.
A verdant, sun-filled citrus, Laundry Day is a crisp, bright scent with zingy, sour-but-sweet notes of lime and passionfruit — softened by a creamy vetiver dry down.
A cool fresh Haitian vetiver that opens with a creamy lime and mint bouquet and closes with a subtle caramelised wood drydown.
Created in collaboration with organic children’s clothing brand Gray Label, Nurture is a fragrance to celebrate and support motherhood. Nurture reminds mothers to take care of themselves while caring for a little one too.
“It surprised me that while I could get my hands on incredible luxurious natural skincare and make up, when it came to perfume, this just didn’t exist.“
— Frances Shoemack, founder
Fellow New Zealander, and the region’s only Master Perfumer, Paris-based Isaac Sinclair became Shoemack’s first ally in the quest to disrupt an industry that didn’t believe natural perfume could be chic, modern, or stand up alongside the world’s best. Isaac uses the latest in renewable ingredients alongside the best in heritage naturals. The Abel team relentlessly innovates with fragrance development, packaging and processes to challenge industry norms and provide biodegradable, environmentally friendly fragrance alternatives for conscious urbanites the world over.
“Naturals have an (often misguided) reputation for being simple, subtle and organic smelling. As in any creative pursuit, there comes a time when you find yourself wanting to push the boundaries, to see if you can play right at the edges and surprise everyone.“
— Isaac Sinclair, Master Perfumer
Abel fragrances are made from natural, plant-derived ingredients that are readily biodegradable. All of their products are vegan and cruelty free with all ingredients ethically sourced. They are fully transparent and provide a full list of ingredients for every fragrance. Abel create with intention, not excess, with one eye always on excellence and integrity.
